London – VisualDNA is partnering with Adobe through its data management platform (DMP), Adobe Audience Manager, to drive a transformation in how Adobe clients can understand and personalise messages using VisualDNA’s personality data.
Adobe just announced the availability of Audience Marketplace, a new data exchange in Adobe Audience Manager, which provides an exclusive and private marketplace for advertisers and content publishers to buy and sell audience data. It will also enable brands to tap into VisualDNA’s personality data.
VisualDNA uses innovative and patented visual personality profile tests with predictive analytics across 500m global digital profiles. This enables understanding of audiences across display, video, search, CRM and website optimisation in both desktop and mobile channels.
For brands, VisualDNA’s data provides understanding of the psychological and emotive characteristics of consumers, allowing them to improve marketing performance. VisualDNA’s OCEAN profiling is proven to demonstrate significant variances in three key stages of the customer journey: engagement with a brand’s message, response to advertising and website conversion.*
“As the CMO’s agenda shifts to improving how brands communicate across digital channels, the unique insight of VisualDNA’s personality data will drive a new way to personalize communications for Adobe Audience Manager clients,” said Jim Hodgkins, managing director, VisualDNA. “We are proud to be partnering with Adobe through its Audience Marketplace within Audience Manager to drive further transformation of clients’ ability to understand and target customers with personalised messages.”
According to Ali Bohra, Director of Product Marketing at Adobe, “With over 500 million profiles globally, we are thrilled to have VisualDNA data available within Audience Marketplace. Data available through VisualDNA is not only unique and powerful based on their proprietary methodology, but also has a global scale which – key for our enterprise advertiser and publisher client base.”
*OCEAN, also referred to as The Big 5 or the Five Factor Model assesses peoples Openness, Conscientiousness, Extraversion, Agreeableness and Neuroticism (Emotional Stability).
About VisualDNA
VisualDNA is a consumer insights and analytics company combining the science of psychology with the technology of big data so brands can understand their digital audience at scale. VisualDNA uses innovative and patented visual personality profile tests to gather profiles directly from consumers. We use predictive analytics across 500m global digital profiles to power advertising audiences across display, video, search and in both desktop and mobile channels.
VisualDNA was named a Cool Vendor in Consumer Dynamics by Gartner in 2015. Over 80 of the UK’s Top 100 digital advertisers target digital advertising with VisualDNA data in verticals including retail, finance, travel, entertainment, auto and technology, our key markets are UK, USA, Germany and Russia. VisualDNA serves leading media agencies such as Omnicom Media Group, Dentsu Aegis Network and GroupM and technology platforms such as Appnexus, Adobe and Google and targets content and advertising for onsite optimisation and CRM driven by the user’s personality.
