Ad Ops Daily Briefs: August 29 2008

Neal Prescott joins WPP Digital to launch Deliver, a group-wide digital production capability
Deliver will leverage WPP’s existing production capabilities in Asia, Eastern Europe, Latin America and South Africa in a “distributed model” that uses the scale of WPP’s digital production to not only provide cost-effective digital production, but also channel assignments to the best qualified resources within WPP. Deliver is the exchange through which all of WPP’s agencies can gain access to the high-quality production that comes from specialization as well as to the cost savings in digital production inherent to scale.

Akamai to participate in Citi Investment Research Global Technology Conference
Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, announced today that it will participate in the Citi Investment Research 15th Annual Global Technology Conference in New York, New York on Wednesday, September 3, 2008. Chief Financial Officer, J.D. Sherman, will present an update on Akamai’s service offerings.



LaDainian Tomlinson conquers a hard day of work in the latest Chunky™ soup advertising campaign
In the latest installment of the famed Campbell’s® Chunky™ soup advertising campaign, one of the NFL’s most dominant offensive forces will do just the same. San Diego Chargers running back and former league MVP, LaDainian Tomlinson, tackles his own workday while refueling on Campbell’s Chunky soup in the appropriately titled “Working Day” campaign, set to launch during the NFL’s Kickoff weekend, beginning Thursday, September 4, 2008.