Intermediate, Advanced Search Marketers Learn New Tricks at Search Engine Strategies (SES) Chicago

Search Engine Strategies Chicago 2008

CHICAGO – The 2008 SES Chicago Conference & Expo ( announces a lineup of sessions that cover intermediate-level and advanced tools and strategies to improve campaign performance, optimize website content, and take existing SEO and digital marketing knowledge to the next level. This year’s SES search conference takes place at the Chicago Hilton, December 8-12, 2008.

This year’s program, developed with feedback from SES alumni, provides intermediate and advanced attendees with new ways to boost their organizations’ profitability, which is more important than ever in the current economic climate. SES also provides the ultimate atmosphere to network with peers, connect with clients and prospects, and share compound strategies to strengthen their business’s visibility online. For the intermediate attendee, SES offers the following sessions:

* Universal & Blended Search – Industry gurus will describe how search, marketing and information seeking is changing the industry that follows the search. This ongoing series on universal search will include research data available only at SES.
* Igniting Viral Campaigns – In a world dominated by behemoths like MySpace and YouTube, small- and mid-sized companies must break through to generate online destinations that create buzz, encourage word of mouth and establish relationships with buyers. This session unveils the secrets of Web 2.0 techniques that enable companies to stand out.
* Social Media Optimization – Community-built web sites, Facebook, YouTube, Microsoft Tagspace, Wikipedia and new sites allowing content to be shared through “tagging” can be a great way to tap into links and search-driven traffic. Hear tips from search marketers who have discovered what works today and what to avoid.

Advanced search marketers will whet their craving for fresh insights by attending:

* Advanced B2B – This seasoned panel of B2B marketing professionals will share the latest tips and trends in using search to find those niche decision-makers that drive your business.
* Duplicate Content & Multiple Site Issues – More and more site owners are concerned that they might get penalized accidentally or overtly because of duplicate content. If you run mirror sites, will search engines ban you? What if you have listings that are similar in nature? What happens if you syndicate content through RSS? Will other sites be considered the “real” site and rob you of a rightful place in the search results? This session looks at the issues and explores solutions.
* Advanced Link Building – How far is too far in optimizing your internal link structure? If you operate a network of sites, can natural interlinking be perceived as link spam? How should you handle affiliate links? Advanced linking issues like these and more will be explored during this session.
* Black Hat, White Hat & the Best Kept Secrets to Search – Some say that “black hat” search marketers will do anything to gain a top ranking and others argue that even “white hat” marketers who embrace ethical search engine optimization practices are ultimately trying to game the search ranking system. This no-holds-barred interactive session will include an exploration of the latest black and white issues.

Organized and hosted by SES Advisory Board Chair Kevin Ryan, SES Chicago delivers new, actionable information needed to grow your site’s online visibility immediately. Intermediate and advanced attendees at SES will quickly learn how to enhance their existing search engine marketing and search engine optimization knowledge and to ensure they are well-versed in the most complex and advanced search developments.

For more information on SES Chicago and other shows in the series, see

About SES

Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit