Greenlight's Paid Search Platform Recognised at E-Consultancy Awards

SearchSentry™ highly commended for Innovation in Paid Search –

LONDON – Greenlight’s brand defense platform, SearchSentry™, has been highly commended at the inaugural E-consultancy Innovation Awards 2008. The product was entered into the Innovation in Paid Search and PPC category.

Specialist search marketing agency Greenlight developed SearchSentry™ in May 2008 in response to Google’s decision to allow UK and Ireland advertisers to bid on trademarked keywords. The platform works to protect brands online by monitoring competitor and affiliate activity by providing brand managers with detailed information on who is bidding on their brands. It then mines the data collected so that a plan of action can be drawn up to help brand managers defend and control their brand.

This most recent success is the latest in a string of awards for the agency. Last month, Greenlight was ranked 14th in the Deloitte Technology Fast 50, which lists the fastest growing technology companies in the UK. In addition, Greenlight came 21st in The Sunday Times Technology Track 100 2008 and came 88th in the Deloitte Technology Fast 500 EMEA.

Greenlight works with over 50 of the UK’s leading brands, providing specialist SEO (search engine optimization) and PPC (Pay Per Click) services, for the likes of Asda Walmart, and Alliance & Leicester. Recent wins include NatMags and ghd.

Warren Cowan, CEO and founder of Greenlight said: “SearchSentry™ has been an incredibly successful tool. All of Greenlight’s technologies are developed in-house and we are really proud to add this one to our growing portfolio. It is great to be recognized in this way, especially when it is by a well regarded digital resource like E-consultancy.”

About Greenlight

Greenlight is an award winning, specialist search engine marketing agency providing targeted and accountable organic and paid search solutions. The agency has helped numerous companies to succeed in search marketing over the years by improving its clients’ positioning and website visibility in the top search engines, and driving traffic to their websites.

Greenlight provides a full range of search marketing services from offices in London and New York, including search engine optimisation, pay per click management, link building, consultancy and SEM training.

Clients include FTSE, NASDAQ and NYSE listed companies as well as charitable organisations and government bodies. Greenlight works with SMEs, global brands and top interactive agencies across vertical markets as diverse as publishing, financial services, retail, travel, hospitality, property and entertainment.