Ad Ops Daily Briefs: December 19 2008

Leading Companies Turn to Marketing Transformation Services (MTS) to Boost Efficiency Through Marketing Automation
Marketing Transformation Services (MTS), a vendor-neutral strategic consulting firm specializing in Marketing Automation, today announced that Adobe Systems Incorporated has selected MTS to help in its efforts to achieve streamlined and efficient marketing through automation. Adobe joins MTS’ extensive client list which includes such notable firms as Intel, IBM, eBay, HSBC, and more.
“Adobe is a quintessential MTS client – a large and global company with a forward-thinking marketing leadership team,” said Beth Weesner, CEO of MTS. “Today’s enterprises are faced with trying to do more with less; but figuring out the path to achieving that end goal can be convoluted and complex. Leveraging technology appropriately, whether across an entire marketing function, or in a focused area, such as digital asset management, creates efficiency improvements that resonate throughout a company and can ultimately make a very positive impact on the bottom line.”

Ascent Media Group Announces Integration of Riot and Method
Ascent Media Group announced that beginning January 1, 2009, two of its boutique visual effects studios, Riot and Method, will unite operations under the Method name, to offer clients unmatched services for the delivery of high-end visual effects for commercials, music videos and feature films.
“By uniting our boutique visual effects studios we are better positioned to provide our clients with the best talent and creative services in the market,” said Jose Royo, CEO of Ascent Media Group. “This move will allow us to better offer our clients the most innovative, industry leading solutions in a rapidly changing advertising and media space.”