Research and Markets: Improve Market Research Impact Shows Market Research Teams How To Maximize Strategic Influence

DUBLIN, Ireland – Research and Markets has announced the addition of Cutting Edge Information’s new report “Improve Market Research Impact” to their offering.

Strengthen Market Research’s Profile and Impact:

Tightening markets, generic encroachment, slowing revenue streams and frequent clinical failures have left pharmaceutical companies treading carefully in efforts to find the next profitable drug. Companies are now trying to determine the correct markets to enter at the earliest positive clinical signs.

This great emphasis on early informed decisions has caused the role of market research — and related areas, such as competitive intelligence, new product planning and lifecycle management — to increase in strategic importance.

Improve Market Research Impact, by Cutting Edge Information, shows market research teams how to maximize strategic influence and prove worth to key company stakeholders. Developed by a team of experienced analysts and packed with findings based on two years of continuous study, the report provides insight on the most current MR data available.

Use the report to:

* Drive strategic, informed decision making
* Build a first-class market research analyst training program
* Accomplish unity through structure and standardization
* Benchmark spending and staffing levels
* Strengthen MR global capacity and improve campaigns
* Make the most out of time and budget constraints
* Strengthen or maximize vendor support structure

Data Sources:

Information for this study was developed from primary sources and was supplemented by secondary sources. The research team collected quantitative surveys and conducted primary interviews with market research directors, managers and other decision support executives, brand directors, product managers at thirty top pharmaceutical and biotechnology companies, including eight top-twenty companies. Cutting Edge Information analysts also interviewed third-party vendors to gather relevant information.

Key Topics Covered:

* Executive Summary
* Communication Strategies for Market Research’s Expanding Role
* Market Research Structure, Budgets and Staffing
* Planning Market Research Product Support
* List of Charts and Graphics
* Communication Strategies for Market Research’s Expanding Role
* Impacting Strategy Decisions
* Market Research Analyst Development
* Market Research Structure, Budgets and Staffing
* Market Research Organizational Structures
* Market Research Budgets and Spending
* Market Research Staffing
* Planning Market Research Product Support
* Studies by Phase
* Market Research Starting Points
* Internet Use
* Vendor Relationships and Outsourcing
* Market Research Outsourcing

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