Change Fully Leverages AJC’s Multimedia Capabilities and Paves New Path in Industry
ATLANTA – The Atlanta Journal-Constitution (AJC), the local leader in digital, print and direct mail, has introduced AJC Media Solutions, an integrated platform for delivering the AJC’s advertising and marketing capabilities to business clients.
The AJC Media Solutions brand encompasses the products and services the AJC offers to advertisers across its portfolio of digital, print and direct media vehicles, enabling advertisers the flexibility to access, target and measure their audience through a more effective and cost efficient solution.
This unparalleled portfolio is a competitive strength and positions the AJC as the number-one media company in metropolitan Atlanta, reaching 73 percent of the market through print and digital combined and an additional 1.5 million households of coverage through shared mail direct marketing programs. Solo mail programs complete a multi-media solution that offers up to 100 percent coverage of the market to advertisers.
“We have fundamentally changed our organizational structure and go-to market approach based on research and feedback we heard from our advertisers and prospects about their continued challenges,” said W. Michael Clay, AJC Senior Vice President and Chief Revenue Officer. “We’re responding with AJC Media Solutions. We’re more than a newspaper, we’re now a one-point-of contact solution across digital, print and direct marketing platforms that can help businesses navigate their messaging to the audiences and consumers they seek and that will truly help them grow their businesses.”
In conjunction with the launch of AJC Media Solutions, the company also unveiled a Web site – www.YourAudienceDelivered.com – that links advertisers with the information and expertise needed to create custom-targeted, cross-channel advertising campaigns.
The Web site and the AJC Media Solutions brand will be promoted via a market-wide advertising campaign that launched earlier this week. The AJC Marketing department partnered with award-winning agency IQ Interactive to develop an extensive marketing campaign and Web site.
The sales division has been reorganized into a one-point-of contact, multi-media consultancy to allow account executives to sell across all three media platforms and service offerings, and began previewing AJC Media Solutions to clients in mid-October, with excellent results.
“If somebody asked me for advice on what they should advertise,” said Kelly Fink, Regional Marketing Internet Director of Bowen Family Homes, “I would say that you need to have a very well-rounded advertising campaign. And that’s an easy process to work out with AJC Media Solutions.”
AJC Media Solutions brings together Atlanta’s leading digital, print and direct mail advertising vehicles in one effective and cost efficient solution. Clay observed, “It’s the effortless way to reach the right audience and to get more for your ad dollar.”
About The Atlanta Journal-Constitution
The Atlanta Journal-Constitution is the leading source — both in print and online — of news, information and advertising for metropolitan Atlanta, reaching a total print and online audience of more than 2.2 million people each week. Every month, nearly 2.5 million unique visitors access the newspaper’s Web sites, including ajc.com and accessAtlanta.com. The Atlanta Journal-Constitution is owned by Cox Enterprises, Inc., one of the nation’s leading media companies and providers of automotive services.
An extension of the AJC, AJC Media Solutions is Atlanta’s most complete regional resource for advertising success, with digital, print and direct marketing resources. In addition, AJC Media Solutions offers consultative insights to help advertisers find the right combination of reach, frequency and cost-effectiveness, optimizing media buying and advertising strategy for greater results.