New White Paper Released
Analysis Pinpoints Ways for Publishers of Casual and Social Games, Virtual Worlds and Social Apps to Boost Revenue as Advertisers Seek Measurable ROI
NEW YORK – Helping publishers and developers of casual, social and free-to-play games turn user engagement into revenue, Sometrics (http://www.sometrics.com) unveiled a new white paper that introduces the concept of “advertiser-supported transactions” as a way to monetize even those consumers who don’t want to pay for virtual items.
The company released the white paper at Engage! Expo, the leading virtual worlds conference, held here through March 11. Sometrics co-founder and CEO Ian Swanson speaks at the conference today at 11 a.m. In his session, titled “Understanding Your Audience and Optimizing Revenue Streams,” Swanson will discuss using virtual items, incentives and alternative payment methods to optimize revenue in casual, social and free-to-play games.
Available for download at blog.sometrics.com, the white paper explores a number of trends: the proliferation of casual, social and free-to-play games; the growing supply of virtual items within those games; the motivations of people who spend money on virtual items; and the rise of micro-transactions.
It offers an in-depth evaluation of the virtual goods market, and explores how publishers can make money using a virtual economy. It ends by diving deep into the latest form of monetization, advertiser-supported transactions – discussing how publishers can use incentives to drive user actions that lead to advertising revenue. The paper also describes Sometrics’ own Advertiser-Supported Transaction Platform.
“Advertisers still need to reach consumers and they’re looking for cost-effective ways to do so,” said Swanson. “Meanwhile, users of casual and social games are engaged and motivated to take action. Publishers have something valuable to offer both advertisers and consumers, and they can successfully harness that value to drive revenue.”
Developers and publishers of social applications increasingly rely on incentive-based offers to encourage their users to take a particular action – view an ad, for example – ultimately increasing advertising revenue.
Sometrics offers the industry’s only Advertiser-Supported Transaction Platform. It gives publishers and developers one place to manage everything – all the ads, all the offers and all the offer networks – coupled with powerful analytics capabilities that help publishers and developers analyze all activity, down to detailed demographics.
Nearly 2,000 publishers of social applications and communities are now using Sometrics’ social advertising and measurement solutions to increase traffic and boost revenue. Sometrics is the first to tailor its analytics and ad managing solutions to focus on social networking platforms and applications, providing the most relevant and effective audience analysis and social ad targeting available.
For product demos, contact Jennifer or Mickey at [email protected].
About Sometrics
Sometrics helps publishers and developers monetize free-to-play games, virtual worlds and social applications with the industry’s first Advertiser-Supported Transaction Platform. Publishers gain a new revenue source that enhances existing payment methods, and increased conversions among paying users. Sometrics gives publishers full control, total transparency and comprehensive customer support. Sometrics works with nearly 2,000 developers, some reporting 200 percent growth in traffic as a result. A pioneer in social intelligence – Sometrics combines deep, relevant social analytics with precision-targeted ad managing/social branding capabilities to help developers and brands monetize the social web. Sometrics is the first recipient of capital from The Mail Room Fund, an investment consortium that combines big Hollywood (the William Morris Talent Agency) with Silicon Valley (Accel and Venrock). Its first funding round also included AT&T and Greycroft Partners. Sometrics is based in Los Angeles.
