NEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, has appointed Alan Davison as Chief Financial Officer and Joe Pedro as Director of Quality of Service. The announcement was made today by AdMeld CEO Michael Barrett. As a member of AdMeld’s executive team, Davison will oversee all aspects of the company’s financial operations. Pedro will spearhead a variety of AdMeld’s service and data integrity initiatives. Both positions are based in the company’s New York headquarters.
Mr. Davison, 39, brings to AdMeld over 15 years experience in finance and strategy with an emphasis on B2B online technology companies. Most recently, he served as financial consultant and Interim CFO for two technology-based startups. Prior to that, Davison served as CFO of Critical Mention, where he led both finance and technology teams through a period of dynamic growth and helped raise several rounds of venture capital financing. Before Critical Mention, Davison was SVP Corporate Strategy for Screamingmedia, where he helped raise over $100 million in financing, led preparations for the company’s IPO, and played a lead role in the company’s acquisition of Stockpoint. Screamingmedia was ultimately acquired by MarketWatch, now a subsidiary of Dow Jones. Davison began his career as a strategy consultant with Trinity Associates, where he led a variety of engagements in the specialty chemicals and building materials industries. He holds a BS in Civil Engineering from Cornell University.
Mr. Pedro, 40, is an ad operations veteran with extensive knowledge of the industry. Most recently, he served as Director of Ad Operations at Peer 39, where he monitored and optimized ad network performance and coordinated with their engineering team on ad server enhancements. Prior to that, Mr. Pedro was Director of Ad Operations at TACODA, where he managed 10 ad operations employees, worked with publishers on tracking tag implementations, and fielded sales-related issues related to ad campaigns. His past work experience also includes positions at CBS, IAC Advertising and DoubleClick. He holds a BS in Business Management from St. John’s University and an MS in Information Systems from Pace University.
“We’re extremely pleased to welcome Alan Davison and Joe Pedro to our team,” said Michael Barrett, CEO of AdMeld. “As a member of the AdMeld executive team, Alan will play an extremely valuable role in moving this company even further into a position of leadership in the industry. And, Joe’s extensive background in ad operations fits perfectly with our mission to provide the highest level of service to our customers.”
About AdMeld
AdMeld (www.admeld.com) enables premium online publishers to maximize their revenue from ad networks and minimize the risks and complexities of working with them. AdMeld’s optimization technology is designed to generate the highest possible yield from each impression, and its suite of management and reporting tools deliver publishers a high level of transparency and control. Founded in 2007 by Benjamin Barokas and Brian Adams, AdMeld is led by Michael Barrett, an experienced leader of premium new media companies. Major investors include Spark Capital and The Foundry Group.
