Facebook, Razorfish, IAB and Others Added to Speaker List that Features a Keynote from Flickr Co-Founder Stewart Butterfield
2009 Online Lead Quality Summit
VIENNA, Va. – The evolving impact of social media and display advertising in the online lead generation industry is far reaching. In response to these and other growing trends, TARGUSinfo, the leading provider of On-Demand Insight about prospects and customers, announced the expanded agenda for its fourth annual Online Lead Quality Summit (OLQS), the premiere event for senior marketing executives in the interactive industry.
The Summit will be held on September 23-24, 2009, at the Bellagio Hotel and Casino in Las Vegas, NV featuring a morning keynote from Flickr co-founder, Stewart Butterfield entitled, “What the Hell Just Happened?” and a bookend keynote from “Mavericks at Work” author, Polly LaBarre.
The OLQS general sessions will dive deep into the evolution of interactive marketing and its impact on lead generation and management. Highlights of the main day include:
* “Using the Social Graph to Drive Acquisition” will be a panel discussion including Tim Kendall, director of monetization, Facebook, Frank Kochenash, vice president of strategy and analytics, Razorfish and more
* “2010 Privacy Debate: Who and What Will Drive Resolution?” will include experts: Alan Chapell, president, Chapell & Associates (Moderator), Chris Pirrone, general counsel, Connexus, Chris Wolf, co-chair, Future of Privacy Forum, Matt Wise, CEO, Q Interactive and Mike Zaneis, vice president of public policy, IAB
* “How to Integrate Mobile Devices into Your Lead Generation Campaigns,” lead by Mark Fruehan, executive vice president, AdMarvel
* The 2009 Online Marketing Excellence Awards, recognizing organizations that have created and executed the most innovative online lead generation campaigns of the year
“We are delighted to welcome such a diverse and stellar line-up of industry experts,” said David Wengel, general manager of interactive markets, TARGUSinfo. “The online lead generation industry is one of the core revenue-generating engines that pushes the online industry forward. The Online Lead Quality Summit has become an annual “tune-up” for new ideas and strategies for senior interactive marketers.”
The Online Lead Quality Summit is the only event in the lead generation space with dedicated tracks for the education, automotive and finance verticals. Additionally, a new track specifically for the display advertising industry will discuss ways to improve online targeting to better support the industry.
To keep up with the latest developments about the Summit, follow TARGUSinfo at http://www.twitter.com/OLQS or join the conversation using the hashtag #OLQS.
For more information or to register for the early bird discount, visit www.TARGUSinfo.com/summit
TARGUSinfo, the leading provider of On-Demand InsightSM, provides unique identification, verification, scoring and location solutions that enable communication service providers, retailers, call-center operators, Web-based marketers and others to dramatically increase the quality of their services and the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered in Vienna, Va. For more information, visit www.TARGUSinfo.com.