IAB Unveils Innovation Days @ Internet Week; Content Anywhere, Everywhere Takes Center Stage

The Convening Voice of Interactive Advertising & Marketing Lends Its Support to the Largest Showcase of New York’s Digital Industry

NEW YORK – Consumers’ demand for content, whenever, wherever and however they can get it has intersected with innovations in technology and created limitless opportunities for the Internet. To highlight this dramatic shift, the Interactive Advertising Bureau (IAB) announced that on June 8 and 9, 2010, it will present a new event entitled Innovation Days @ Internet Week themed around “Content Conquers All.” The two-day symposium melds together, for the first time ever, IAB’s interactive and marketing content expertise with the annual weeklong series of events spotlighting New York City’s role as a leader in the digital and media industries. The conference will explore what’s happening right now, and what’s soon to come, in “The Future of TV & Online Video” and “All About Branded Content/Content Brands.” Attendees will also experience hot product demos of the latest technology tools and the marketplace’s best networking.

“We’ve designed IAB Innovation Days @ Internet Week to showcase and acknowledge the evolution of content and the transformative role that technology is playing in media,” said Randall Rothenberg, President and CEO, IAB. “New York City is home base to a large number of our members, many others have a sizable presence here. The city is the capital of media creativity.”

“Internet Week celebrates innovative technology in digital media, and there’s no better place for it than New York City,” said New York City Mayor Michael R. Bloomberg. “The annual event continues to grow and attract new people, and the Interactive Advertising Bureau’s Innovation Days conference is the latest example of the kind of industry-leading forums Internet Week is spurring.”

IAB Innovation Days @ Internet week takes place at the Metropolitan Pavilion in the North Pavilion and will bring together such influential thought leaders in marketing and advertising as:

Tim Armstrong, Chairman & CEO, AOL
Samir Aurora, Founder, Chairman & CEO, Glam Media
Robert Bowman, President & CEO, Major League Baseball Advanced Media
Lloyd Braun, BermanBraun
Tolman Geffs, Co-President, The Jordan, Edmiston Group, Inc.
Mike Kisseberth, President & CEO, PCWorld | Macworld
Wenda Harris Millard, President & COO, MediaLink LLC
Benjamin Palmer, Co-Founder & CEO, The Barbarian Group
David Payne, CEO & Co-Founder, ShortTail Media
Tina Sharkey, Chairman & Global President, BabyCenter LLC

Tuesday, June 8 – Innovation: The Future of TV & Online Video: Technology and the rapid evolutions in the marketplace have blurred the lines between broadcast, cable and web content. What opportunities does this open for media companies, brands and for content producers? See the hottest new technologies that you should have known about yesterday.

Wednesday, June 9 – Innovation: All About Branded Content/Content Brands: The Internet is everywhere. Consumers are changing the rules as they lay claim to content on-demand across multiple devices in multiple ways. What about the explosive growth of content as inventory? This day will explore how online publishers and media companies are rising to the challenge of the proliferation of content and share the secrets of the brands that have successfully managed to prosper online.

Internet Week is in its third year and is a weeklong series of events and presentations focused on New York City’s role as an innovative leader in digital and new media industries. It is organized with the industry and beyond—in cooperation with the city of New York Mayor’s Office of Film, Theatre and Broadcasting.

To see the full agenda for IAB Innovation Days @ Internet Week please go to: http://www.iab.net/innovationdays

To learn more about Internet Week please go to: http://www.internetweekny.com/

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.