Google in LBS: Location-Based Advertising Patent Provides a Patent Analysis Including a Detailed Assessment of the Two Independent Claims

DUBLIN – Research and Markets has announced the addition of the “Google in LBS: Location-based Advertising Patent” report to their offering.

Google recently announced it was granted patent 7,668,832 for “Determining and/or using location information in an ad system“. This patent contains eight (8) claims, including two (2) independent claims.

This report provides a patent analysis including a detailed assessment of the two independent claims. This report also evaluates the patents applicability and impact on Google competitors as well as the location infrastructure companies and the wireless carriers.

Key Benefits:

Coverage areas for the Google patent
Companies effected and impacts

Google and its partners
Google competitors
Wireless carriers
Location infrastructure companies
Keywords: Google, Google LBS, Google location advertising, Google Location-based Advertising, Yahoo, Microsoft, AOL, Wireless Carriers, Mobile Marketing Association, MMA

Key Topics Covered:

Executive Summary Google Patent Claims Analysis Impact on Competitors Yahoo Microsoft Location Infrastructure Companies Wireless Carriers Summary and Recommendations

Companies Mentioned:

True Position
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