Advertiser Perceptions Releases Results from Advertiser Intelligence Reports Fall 2010 Study
NEW YORK – The Advertiser Intelligence Reports (AIR) results are in and the Highest Rated Media brands and company are as follow…
Key:
MEDIUM (number of media brands measured)
Insight Metric—Media Brand/Company
MEDIA COMPANY (25+ media companies)
Highest Rated Media Company—Meredith Corporation
PRINT (150+ magazines and national newspapers)
Brand Strength—People Weekly
Sales Knowledge—Time
Customer Service—Better Homes and Gardens
Advertiser Satisfaction—GQ
DIGITAL (200+ websites and portals)
Brand Strength—Google
Sales Knowledge—WSJ.com
Customer Service—Yahoo! Network
Advertiser Satisfaction—ESPN.com
CABLE TELEVISION (75+ cable networks)
Brand Strength—ESPN
Sales Knowledge—Food Network
Customer Service—Food Network
Advertiser Satisfaction—ESPN
BROADCAST TELEVISION
Brand Strength—ABC
Sales Knowledge—CBS
Customer Service—CBS
Advertiser Satisfaction—NBC
MOBILE (50+ websites and portals)
Brand Strength—Facebook
Sales Knowledge—NFL.com
Customer Service—The New York Times
Advertiser Satisfaction—Microsoft
AD NETWORKS (50+ ad networks)
Brand Strength—Google Ad Network
Sales Knowledge—Advertising.com
Customer Service—Advertising.com
Advertiser Satisfaction—Microsoft Media Network
Source: Advertiser Perceptions, Inc. | Based on the Advertiser Intelligence Reports Wave 14, Fall 2010.
The highest rated media brand and company information is in no way influenced by the opinions of Advertiser Perceptions. The results reflect what advertisers think based on the Advertiser Intelligence Reports (AIR), which have been conducted semiannually by Advertiser Perceptions for more than seven years.
Ken Pearl, CEO of Advertiser Perceptions states, “Our release of the AIR Wave 14 Highest Rated Media brands will hopefully serve as an incentive for improvements across the media industry—for media brands, media companies, and advertisers alike.”
Background: Every spring and fall, Advertiser Perceptions, through AIR, surveys thousands of leading advertisers in the United States to gather their opinions and perceptions of the media brands that they are considering for advertising in the next six months. These advertiser opinions provide the basis for insight-metrics that are used to gauge media brand and company performance. Media brands that rank highest for each insight-metric and that possess a minimum required level of advertising consideration are selected as the highest rated media.
AIR Wave 14 Insight-Metric Descriptions
Brand Strength: Combination of “Ad Results/Effectiveness”, “Audience”, “Image/Environment”
Sales Knowledge: “Understands Advertiser Needs and Priorities”
Customer Service: “Responsiveness”
Advertiser Satisfaction: “Satisfaction with media brand as a vehicle for advertising”
Media Company: Combination of “Good Company with which to do Business”, “Ad Results/Effectiveness”, “Company’s Understanding of Advertiser’s Business”, “Customer Service”, and “Aggressive Rate Deals”
About Advertiser Perceptions, Inc. Advertiser Perceptions is the leader in providing the media industry with research-based advertiser insight and guidance necessary for strengthening media brands and increasing advertiser satisfaction, advertising sales, market share and competitive advantage. We specialize in determining, analyzing and communicating what advertisers think—their plans, opinions and motivations.
Our proprietary database of media decision makers is one of the largest in the world. The advertiser survey and questionnaire development process that we employ ensures optimal response. Singular focus and media industry expertise enables us to effectively analyze and accurately interpret the research that we conduct on behalf of our clients who represent many of the largest blue-chip media companies.
