Comprehensive Audit of Data & Inventory Validates interclick’s Commitment to Brand Safety
New York, NY – Mpire’s AdXpose, the leading provider of online display verification and optimization, announced the results of a brand safety and performance analysis conducted which ranks interclick among the highest quality solutions. AdXpose evaluated interclick using an all-inclusive methodology comprised of placement, time in-view, transparency, geographic, category and demographic data, as well as 10 types of brand safety.
According to the analysis, interclick consistently performed in the top-tier across numerous campaigns, compared to other DSPs and networks in the same media buy. In recent campaigns where AdXpose was implemented for major financial and technology brands, interclick scored significantly above the industry average, increasing Return On Ad spend (ROAS) by minimizing risk and delivering reach in brand-friendly environments. interclick also scored well above the industry average in geographic and technographic targeting, and registered zero brand safety violations in January 2011.
“Trust is more important than ever in the online advertising space, and AdXpose delivers the holistic insights around transparency and audience interaction essential for each and every ad impression,” said Kirby Winfield, Mpire CEO. “With this perspective, we can strongly attest to interclick’s commitment to brand safety.”
interclick’s proprietary data valuation platform, Open Segment Manager (OSM), offers quantifiable insight into data that drives optimal outcomes for marketers. Through its integration with AdXpose, interclick verifies each data segment through AdXpose’s patent-pending real-time event capture. Additionally, interclick implemented AdXpose’s proactive brand safety and verification features to block any potential conflicts in real-time.
“Connecting our clients with consumers in premium environments has always been a pillar of our success”, said interclick CEO Michael Katz. “Implementing AdXpose has allowed us to independently verify our commitment to bringing the safest and most trusted solutions to market”.
Mpire’s AdXpose is the market-leading advertising optimization technology that is evolving traditional online advertising into a more relevant and engaging medium for publishers and advertisers. The patent-pending and award-winning technology is the first and only verification and optimization suite that gives brand marketers and agencies transparency and confidence anywhere their ads run across the Internet including exchanges, ad networks, and direct publisher placements. AdXpose has helped advertisers and platforms verify and optimize billions of campaign data points captured in real time. Agencies representing the major holding companies, multiple Demand Side Platforms, and more than 20 percent of the comScore Ad Focus Top 40 Properties currently use AdXpose technology. For more information about AdXpose, visit www.adxpose.com.
About interclick, inc.
interclick, inc. (Nasdaq:ICLK) is an audience intelligence company providing solutions for data-driven advertising. Combining scalable media execution capabilities with unique analytical expertise, interclick delivers exceptional results for marketers. The Company’s proprietary Open Segment Manager (OSM) platform organizes and valuates billions of data points daily to construct the most responsive digital audiences for major digital marketers. For more information, visit http://www.interclick.com.