Improve Digital wins the Deloitte Rising Star Award 2011

Amsterdam – Following companies such as TomTom, Intelius and Pinnacle, Dutch founded company Improve Digital (, has been awarded last night the Deloitte Rising Star 2011. The technology company helps web publishers to generate more revenues from online advertising.

The announcement was made at yesterday evening’s award ceremony held at Yes! Delft.  The event followed an afternoon of ‘elevator pitches’ from the 12 nominees announced at the end of September, during which Improve Digital presented its business plan to demonstrate the company’s proprietary technology, scalability, experience, management team expertise and ongoing growth potential.

The Deloitte Technology Fast 50 Rising Star awards programme is open to companies that are five years old or less.  It is part of the Deloitte Technology Fast 50, an annual selection by an independent judging panel of the fastest-growing technology companies in the Benelux , based on percentage revenue growth over the past five years combined with future potential.

Commenting on the win, Improve Digital’s chief innovation officer, Janneke Niessen, says: “This award is a huge achievement for the company.  It is also a well-deserved recognition of the efforts of the entire Improve Digital team, and it’s passion for providing European publishers with the best technology solution and outstanding service.

Improve Digital is the European Sell Side Platform. Founded in 2008 in Amsterdam the company provides advertising technology to large publishers allowing them to build their own Private Ad Exchange and or Private Ad Market and generate revenues from RTB. The company’s mission is to automate the selling of digital media and maximise revenues for publisher through unlocking the value of their content and audiences whilst providing the best technology and service. Improve Digital is headquartered in Amsterdam and has sales offices in Paris, Munich, London and Madrid.