Social Mix Media Group achieves industry-leading results for e-marketing and social media campaigns
SAN FRANCISCO – KXEN, the leading provider of predictive analytics for business users today announced Social Mix Media Group, a leading European digital relationship management agency, is using InfiniteInsight™, KXEN’s flagship product, to boost digital marketing programs on behalf of its clients.
Social Mix Media Group, which is headquartered in Paris, and operates in Europe, drives its successful online acquisition, cross-sell, up-sell and loyalty strategies on behavioral analysis, which applies predictive analytics to “big data” in order to create unique profiles for each of the more than 20 million individuals in their marketing database.
Using predictive analytics is critical for Social Mix Media, whose e-marketing business depends on delivering the right message to the right customer at the right time. While e-mail and social media are cost effective marketing channels with the ability to reach millions of customers, global consumer brands need to stay relevant to build brand loyalty and reduce the risk of email opt-outs and customer defection.
Social Mix Media’s personalization strategy is having tremendous success. Today, using KXEN’s InfiniteInsight™, the company is delivering over one billion targeted e-mails each year on behalf of their clients. Higher open rates and click-throughs as well as reduced opt-outs have driven a 30% improvement in campaign lift, successfully driving customer behaviors like online purchases, store visits and registrations for various promotions. Ultimately, this translates into higher marketing ROI and value to Social Mix Media’s clients.
InfiniteInsight™ was chosen over competing solutions for its ease of use as well as the speed and accuracy of its modeling capabilities.
With InfiniteInsight™ a team of three business analysts is able to build more than 500 predictive models that analyze billions of unique customer transactions each year. Yassine Faihe, Social Mix Media Group’s CTO and chief data scientist, said that building a predictive model and applying predictive scores for a major brand campaign – a process that typically takes weeks or months for most organizations with traditional predictive approaches – may take as little as twenty-five minutes using KXEN.
“I don’t need to spend time on fine-tuning the models, instead I can focus on how to drive value into our clients’ marketing programs,” Faihe said. “With KXEN’s InfiniteInsight™ we are sending fewer emails and generating far more clicks.”
“It’s our mission to help e-Businesses like Social Mix Media Group use big data to personalize their customer relationships,” says John Ball, CEO of KXEN. “By getting unparalleled insight to digital customer relationships, Social Mix Media Group is able to help provide a competitive advantage to some of the largest consumer brands in the world.”
Supporting Resources
For more information on KXEN and InfiniteInsight™, please visit:
- Website: http://www.kxen.com
- Blog: http://www.kxen.com/blog
- Facebook: www.facebook.com/infiniteinsight
- Twitter: http://www.twitter.com/kxen
- LinkedIn: www.linkedin.com/company/kxen
- YouTube: www.youtube.com/kxen
About Social Mix Media Group
Social Mix Media Group is a leading digital relationship management agency specializing in lead generation, eCRM, social media and mobile. Founded in 2000 and headquartered in Paris, the group counts among its customers international brands like Audi, BMW, Accor Group, Infiniti, Mazda, Nissan and Walt Disney. Social Mix Media Group operates in Denmark, Finland, Germany, Norway, Poland, Spain, Sweden, and the United Kingdom. The company is listed on Alternext of NYSE Euronext under the ticker ALSMM.
About KXEN
KXEN is revolutionizing the way companies use predictive analytics to make better decisions on petabytes of big data. Based on patented innovations, the company’s flagship product,InfiniteInsight™, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle – including acquisition, cross-sell, up-sell, retention andnext best activity. Proven with over 400 deployments at companies such as AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe’s, Meredith Corporation, Mobilink, Overstock.com, PT XL Axiata, RealNetworks, Rhapsody, Rockwell, Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular and Vodafone, KXEN solutions deliver predictive power and infinite insight™. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris, London and Bangkok.
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