Redmas and Yahoo! Team Up for Local Advertising in Venezuela and Peru

RedMas, the Cisneros Group of Companies’ digital advertising arm, to offer traditional display units, mobile, search and performance campaigns in Venezuela and Peru

MIAMI – RedMas, the digital advertising network serving Latin America and the U.S. Hispanic markets, signed an agreement to become the exclusive commercial representative in Venezuela and Peru for Yahoo!’s digital advertising solutions.

Effective immediately, local advertisers and agencies in Venezuela and Peru will work with RedMas to reach Yahoo!’s global online audience. These engagements can range from highly customizable branded solutions to traditional display units, mobile, search, and performance campaigns.

Digital advertising in Venezuela and Peru is growing at approximately 30 percent year after year. Millions of people around the world already rely on Yahoo! to help them connect with the people, experiences and information they need for their daily lives. Working with RedMas, Yahoo! will help advertisers connect with the people who build their businesses.

“We are extremely proud to bring an exciting brand like Yahoo! to these countries. RedMas’ mission is to offer brands, advertisers and agencies in Venezuela and Peru the most complete range of solutions in the field of digital advertising,” said Victor Kong, Chief Digital Officer of the Cisneros Group of Companies. RedMas is the digital adverting arm of the Cisneros Group.

“Latin America is one of the fastest-growing Internet markets in the world. As more people come online through their PCs and mobile devices, there’s a huge opportunity to connect businesses with their customers through highly relevant and targeted digital experiences,” said Armando Rodriguez, Vice President of Latin America and U.S. Hispanic for Yahoo! Inc. “We are excited to work with RedMas to bring digital advertising opportunities to Venezuela and Peru.”

YAHOO! ( is focused on creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. Yahoo!’s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California.

RedMas ( is one of the leading digital advertising networks in the US Hispanic and Latin American markets. It began by pioneering the way brands and content owners interact with the U.S. Hispanic audience via mobile devices. Through the acquisition of Kontextua, it now also offers online advertising solutions, especially In-text and In-image contextual advertising to advertisers. RedMas has 12,000 publishers and reaches an online and mobile audience of over 60 million unique users in the region. RedMas is an integral part of the Cisneros Group of Companies’ commitment to be at the forefront of the mobile industry and the progressive digital world.