Curalate ensures brands like HGTV, Nine West and Michael Kors can track, measure and generate activity on Pinterest and Instagram via one consolidated dashboard
PHILADELPHIA – Curalate, the leading visual analytics and marketing platform, announces the immediate availability of Instagram analytics and promotions, making it the first company to bring analytics from both Pinterest and Instagram into one consolidated dashboard. Leveraging its proprietary image tracking algorithms, Curalate is helping companies like HGTV, Nine West and Michael Kors identify and share the images that resonate most with consumers and interact with audiences across multiple social networks simultaneously via multi-platform promotions that grow brand engagement.
With 70 percent of social media conversations now containing imagery, brands must be aware of, and leverage, picture-based platforms. For example, 7 For All Mankind (7FAM), the top American denim brand, recently leveraged Curalate to identify the Instagram pictures most popular among its fans and used those images to create the company’s most successful Facebook ad campaign to date.
“Images drive emotions with an immediacy that no other medium offers. Brands are rapidly tapping into the power of imagery to connect with consumers and drive real business results,” said Apu Gupta, CEO and co-founder, Curalate. “By adding Instagram to our successful Pinterest solution we’re helping brands see the bigger picture. Curalate enables brands to engage audiences across networks based on what’s most relevant rather than what’s most recent.”
Specifically, Curalate’s new, integrated platform enables brands to:
- Understand image popularity as well as which images are most recent
- Consolidate consumer conversations on Pinterest and Instagram into a single feed
- Create promotions to engage audiences on Pinterest, Instagram and Facebook simultaneously
- Differentiate between engagement with fan-posted and brand-posted images
- Share popular photos from Instagram to Pinterest from within Curalate
- Track, segment and compare performance of Instagram campaigns
“Curalate delivers clear insights into our brands’ performance on Pinterest, lending us a full-circle perspective on our content development efforts,” said Jeffery Kissinger, VP of Digital Marketing and Audience Development at Scripps Networks, parent company of HGTV. “Great visual storytelling is critical, and the addition of Instagram to the platform has made it an even more potent tool for audience engagement.”
Headquartered in Philadelphia with offices in NYC, Curalate is the only platform that utilizes advanced image recognition algorithms to make sense of conversations on visual sites. Hundreds of the world’s leading brands and agencies across multiple sectors, including consumer packaged goods, retail, publishing, luxury, automotive and media have turned to Curalate to help them cultivate more meaningful relationships with consumers and increase sales using visual social media sites. Curalate is backed by top tier venture capitalists including NEA and First Round Capital. For more information please visit: www.curalate.com.