BEIJING – Mobile advertising saw a significant breakthrough in Q1 2013 in terms of customer acceptance and click volume of mobile advertising brands, with some industry players estimated to double their revenue at least this year.
“Clients doubted about the effect of mobile advertising in 2011; many of them were wondering how to make it in 2012; and they asked us to make it better this year”
“Clients doubted about the effect of mobile advertising in 2011; many of them were wondering how to make it in 2012; and they asked us to make it better this year,” said an industry insider.
According to statistics from IResearch Consulting Group, China’s online advertising alliances earned a commission of RMB 2.98 billion in 2010, RMB 4.64 billion in 2011 and RMB 7.58 billion in 2012. Their market share lifted from 17 percent in 2010 to 21.7 percent in 2012. The consulting group estimated the market volume of online advertising alliances will break RMB 10 billion in 2013 amid the development of mobile Internet.
E-reading, mobile game and online video were the three largest advertisement segments in the industry of mobile advertising in Q2 2012; while e-reading and mobile game held the most advertising clicks.
Mobile advertising is seeing a rational growth, but the difficulty in finding an efficient access to advertisers, media outlets has been a bottle neck for the industry players. ChinaJoy’s online business platform B To B Area holds more than 1,000 game enterprise members, sharing information and details of their projects and products and providing categorized demand-supply information retrieval services.
Clients can find potential partners through the platform, and may have opportunities to conduct one-on-one talks with them via the Online Business Matching System in the B To B Area on July 25-27. In addition, major domestic and international media outlets and investment institutions may provide analysis and credible comments on the enterprises, products and their teams using the third-party evaluation function.
ChinaJoy 2012’s B To B Area, covering an area of 12,000 square meters, attracted 253 exhibitors at home and abroad. 91 of them were overseas exhibitors from more than 20 countries and regions, including US, Canada, UK, Australia, Russia, Germany, France, Turkey, Singapore, Spain, South Korea, Japan, Vietnam, Taiwan and Hong Kong. It attracted more than 20,534 professional visitors, and more than 4,000 business talks were conducted. More than 500 cooperation intentions covering over 700 products were reached, and more than 60 agreements were signed on site, with a total contract value exceeding $20.14 million and the largest single deal worth over $99.4 million.