Participation from Non-game Genres Growing
TOKYO – Metaps Inc. (HQ: Tokyo, CEO: Katsuaki Sato, hereafter “Metaps”) developer of the Android app monetization platform, ‘metaps’ has announced that downloads from participant partner apps has surpassed 120 million.
Factors that have contributed to this new milestone include, an increase in participation from game developers based in Asia and North America, as well as a surge in apps from non-game genres (such as entertainment and communication) that have integrated with Metaps. The result also highlights that the transition of non-game apps from paid to freemium models have gained greater momentum.
Furthermore, there has been a marked increase in cases of Japanese mobile game publishers releasing their new titles as native applications, where traditionally browser formats dominated. This changing trend in the industry has provided an additional boon to business.
Metaps is an Android monetization platform that supports developers by providing them with the necessary tools to attract customers, monetize free-to-play users, increase engagement, and maximize the lifetime value of their apps.
Monetization of smartphone apps is a common challenge shared by developers around the world, and it is especially problematic for those in the Android space. Metaps is aspiring to create an environment that facilitates sustainable monetization for these app developers at a global scale. In order to achieve this, Metaps will continue to focus on expanding its presence further in Asia and Northern America.
