Responsys Chief Executive Joins YuMe Board of Directors

REDWOOD CITY, Calif. – YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, has appointed industry leader Daniel D. Springer to the company’s Board of Directors. Springer brings more than 20 years of executive leadership experience to the Board, driving innovation across industries.

“Daniel’s background across multiple channels and within the public company space, coupled with long-standing leadership success makes him a solid addition to our Board.”

Springer, 50, is currently Chief Executive Officer and member of the Board of Directors at Responsys (NASDAQ:MKTG), a leading provider of on-demand email marketing software. During his tenure at Responsys, he has built the company’s offerings to serve all the emerging interactive channels – email, mobile, social and the web, and under his direction made Responsys into a leading global provider of cross-channel marketing solutions. Named one of the Best CEOs by the San Francisco Business Times, he has more than 20 years of successful executive leadership, strategic sales and marketing experience in interactive marketing, e-commerce and finance.

Jayant Kadambi, Co-Founder and CEO, YuMe noted, “Daniel’s background across multiple channels and within the public company space, coupled with long-standing leadership success makes him a solid addition to our Board.”

Prior to Responsys, Springer was the Managing Director of Modem Media, the Chief Executive Officer of Telleo, Inc., and Chief Marketing Officer of NextCard. He also has previous experience with McKinsey & Company, DRI/McGraw-Hill and Pacific Bell. He holds an MBA from Harvard University and a BA in Mathematics and Economics from Occidental College. Springer currently serves and has served as a board member of several public and private companies including ELOAN (Banco Popular), ITI, eGroups (Yahoo), as well as not-for-profit organizations including Shop.org, ad:tech, The Randall Museum, The Urban School and The San Francisco Friends School. He has also served as an advisory board member to many early stage companies including The Receivables Exchange, Switchouse and Topspin Media.

“I’ve been fortunate to help grow and develop numerous companies throughout my career as both a Board Member and CEO,” said Springer, “and I am thrilled to work with YuMe’s dynamic executive team given their commitment to innovation and client service.”

About YuMe

YuMe, Inc. is a leading provider of digital video brand advertising solutions. Its proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe (NYSE:YUME) is headquartered in Redwood City, CA with European headquarters in London and nine additional offices worldwide. For more information, visit YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook.