NEW YORK — Satnam Gandhi has been named Chief Technology Officer at PageScience, the leading source for cookieless, page-level targeting. He will be responsible for maintaining and expanding the company’s PageMatch platform, which facilitates premium programmatic ad campaigns for healthcare and other brand categories where context is a top priority.
Gandhi was previously VP-Engineering at digital marketing company Theorem, where he developed and maintained technology used by publishers, ad networks and technology providers. Earlier, he held senior engineering consulting positions for Accenture and IBM.
“Satnam joins PageScience at an exciting time,” said Bill Jennings, CEO. “Our PageMatch platform is increasingly being used by agencies to monitor programmatic campaigns at the page level. The platform also helps brands analyze available ad impressions running on exchanges. Satnam’s expertise in ad operations and RTB solutions will enable us to continue delivering high-performing ad programs with vast reach.”
PageScience, which analyzes billions of impressions a week, pioneered its cookie-less page-level targeting solution for the healthcare industry three years ago and is now expanding to other categories where the context of pages is key to branding and performance. Pages are ranked by a range of criteria including historical ad performance, viewability and sentiment, with sophisticated algorithms prioritizing pages for bidding in AppNexus.
Many DSPs use the same data sources to guide their real-time bidding, Jennings noted. “At PageScience, we have a programmable taxonomy that conforms to agency goals and finds deep context on top sites.”
New York-based PageScience, formerly Precision Health Media, delivers vast reach and precise page-level targeting to brand marketers. The company is backed by Metamorphic Ventures, Cava Capital, Hub Angels, Alpine Meridian and several individual investors including Mike Perlis (CEO Forbes), Rick Thompson/Larry Braitman (Founders Adify, Flycast), Joe Apprendi (Founder Collective), Richard Forman (Health Venture Group), Geoff Judge (Partner iNovia), Chris Young (Founder Digital Broadcasting Group). PageMatch is a trademark of PageScience. For more information, visit www.pagescience.com