SAN FRANCISCO – Taptica, a leading provider of mobile user acquisition and targeting technology, is reporting a 35 percent increase or higher in the lifetime value (LTV) of mobile app users when they are engaged with highly contextual, in-app native ads compared to full screen ads.
“The results from our client data demonstrate that native advertising is achieving measurable results that few advertising solutions can match.”
In addition, Taptica’s aggregated client data shows that users who click on a native ad spend five times more revenue over time compared to a user who clicks on a traditional banner ad.
Working with a variety of organizations in the gaming, music, travel, and retail industries, Taptica’s proprietary mobile demand-side platform (DSP) uses algorithm-based machine learning and contextual targeting to help marketers acquire mobile app users who are most likely to actually use the promoted app, and spend money while doing so.
“LTV is the most important measure of success for mobile marketing campaigns,” said Sigal Bareket, CEO and co-founder of Taptica. “By combining the use of native ads with our programmatic media buying platform, we can deliver engaging ads to the right users at the right time, maximizing our client’s ROI.”
Unlike traditional banner ads, native advertising enables brands to reach users with engaging, contextual content. In-app native ads are integrated into the app user’s experience which leads to a better understanding of the promoted app and increased user purchases. Taptica accesses native ads both via real-time bidding (RTB) exchanges and direct inventory buying.
“Our main focus is to drive engaged users to mobile apps and services and it’s important that mobile advertisers constantly try new formats to increase engagement or otherwise their ads run the risk of being overlooked,” said Bareket. “The results from our client data demonstrate that native advertising is achieving measurable results that few advertising solutions can match.”
Taptica’s programmatic-based system tracks every action from the initial click to post app install activity, providing advertisers with a 360-degree view of user behavior allowing them to know who to target and when.