The local e-commerce giant sees 49.8 percent increase in eCPM by replacing Google with adMarketplace
NEW YORK – eBay Classifieds partnered with adMarketplace, the largest search intent advertising network outside of Google, to provide an improved search experience for site visitors on both mobile and tablet devices. Specifically, eBay Classifieds wanted a way to increase click-through-rate (CTR) – a key indicator for ad relevance, and adMarketplace delivered.
Over the past six months, adMarketplace has delivered monthly CTR growth of 10 percent for the site, which performs particularly well for advertisers in the pet, retail, automotive and real estate verticals. These CTR gains have resulted in a 49.8 percent increase in eBay Classifieds’ yield as measured by effective CPM.
As a result of this performance, adMarketplace has replaced Google as eBay Classifieds’ primary search monetization partner and is now responsible for 98 percent of eBay Classifieds’ mobile and tablet search revenue.
Vince Meyer, adMarketplace vice president of business development, said, “eBay Classifieds is a go-to site for users seeking a wide range of items. It offers impressive search flexibility for users on mobile and tablet, and serves as a great resource for locally-targeted results. We’re thrilled to be able to help the site deliver relevant, intent-driven results to users, as we continue to provide strong local performance to our advertisers.”
About eBay Classifieds
eBay Classifieds provides free classified listings for local communities. Launched in 2007, eBay Classifieds provides a clean, easy-to-use marketplace for users to browse, search and post free ads in a variety of categories including Pets, Motors, For Sale, Housing, Jobs, and Services. The site attracts millions of unique visitors each month, and local classified listing sites are available in 272 regions across the US.
About adMarketplace
adMarketplace is the largest search intent advertising network outside of Google, and the only marketplace that prices publisher traffic to advertiser goals. Founded in 2000, adMarketplace has evolved from a pioneer in search advertising into one of NYC’s fastest growing companies. Many of the world’s largest and most data-savvy brands use adMarketplace to drive new sales from users searching on premium publisher properties.
