Partnership empowers brands and agencies with actionable insights to improve marketing performance
SAN FRANCISCO – Kenshoo, the global leader in agile marketing software, and Boost Media, the leader in creative optimization marketing technology, announced a partnership to benefit joint customers by streamlining the performance optimization process.
Writing and optimizing ad copy is a challenge for many marketers. Boost Media offers a platform that combines the power of a curated marketplace of human writers and designers, combined with a SaaS platform for automated insight and analysis. With the Boost Creative Optimization Suite, organizations can marry the natural creativity of individuals, with the automation and efficiency of a cloud-based platform to generate and optimize ad copy at scale. The Kenshoo Infinity Suite provides best-in-class solutions for maximizing lifetime value across mobile, search, social, and display. The combination of Boost Media and Kenshoo ensures the highest return on marketing dollars.
Marketers can test and activate new creative strategies to drive engagement and performance, allowing users to finally understand which creative strategies work and more importantly, why those strategies work. To date, Boost Media’s technology has powered more than $1 billion in paid search ads for 150 premium global brands across the retail, education, financial, healthcare, insurance, casual gaming, auto, and travel verticals. Meanwhile, Kenshoo directs more than $350 billion in annualized client sales revenue through its platform. Together, the Boost Media and Kenshoo partnership offers powerful scale and efficiency.
“Current approaches to ad creative development and testing have not advanced at the pace of consumer expectations. Templated approaches and fatigued ads leave consumers feeling disconnected with brands rather than engaged. The Kenshoo and Boost Media partnership will enable marketers to improve the speed, diversity, and quality of their ad creative,” said Boost Media CEO, David Greenbaum.
The partnership announcement comes in the wake of Kenshoo’s annual Hackathon, a competition with 17 global teams battling to generate new ideas and build working demos within 24 hours. A prototype built by a team of employees from both Boost Media and Kenshoo, which demonstrated how the two platforms could work together, emerged as the winner.
“We’re very excited about the Kenshoo and Boost Media partnership’s ability to deliver our joint customers greater understanding and improved performance of their search ad creative. Our alignment and complementary offerings made this partnership a natural fit for us,” said Kenshoo SVP of Product, Will Martin-Gill.
About Boost Media:
Boost Media is the leading creative optimization platform for marketers managing search, social, video, or display advertising. Boost Media brings together an automated insight and analysis SaaS platform with the largest curated marketplace of writers and designers, all focused on improving the creative layer of digital marketing.
Boost Media helps marketers increase the profitably of their campaigns by saving time and improving the results of their creative development efforts. The combination of actionable insights, with diverse and scalable creative sourcing, increases consumer engagement and improves campaign ROI.
With over 1,000 experienced writers and designers in the Boost Marketplace, Boost Media can provide the scale and fast reaction time to meet the most demanding digital campaigns. Marketers can gain peace of mind from a system designed to monitor and report issues and opportunities in the creative layer. Creative optimization remains the last mile of the digital marketing cloud and Boost Media provides the tools and marketplace to improve consumer engagement.
Boost Media, the leader in creative optimization, has delivered more than $1 billion in optimized digital ads for leading brands. Based in San Francisco, Boost is used by more than 150 leading global brands to drive marketing campaign performance. To learn more about Boost Media, visit us at www.boostmedia.com.
Kenshoo is the global leader in agile marketing software. Brands, agencies and developers use the Kenshoo Infinity Suite to direct nearly $350 billion in annualized client sales revenue through search, social, mobile, and display advertising. Kenshoo is the only Facebook Marketing Partner with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu and CityGrid. Kenshoo powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include CareerBuilder, Expedia, Facebook, Havas Media, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.
Kenshoo brand and product names are trademarks of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.
via Boost Media