NEW YORK – Adaptly, the leading social media advertising technology company, today announced two appointments in its London office: Tim Page has been promoted from Strategic Partnerships Director to Vice President, Revenue, where he will direct sales, client servicing and operations for Adaptly’s growing UK business; Simon Eaton has joined Adaptly as Sales Director, responsible for new business development, commercial partnerships and growing the UK sales team. He will report to Mr. Page.
“Autonomous marketing platforms like Facebook®, Twitter, Pinterest and Instagram are not only resolving the long standing issues with commodity display media, they are also leading a new trend of advertising that, focuses on creating seamless experiences for their audiences,” says Franklyn Martin, SVP Revenue EMEA & APAC, to whom Mr. Page will report. “We are pleased that Simon joins us in our quest to help brands take best advantage of autonomous marketing platforms and that Tim has joined our senior management team leveraging his year-long experience in Strategic Partnerships.”
Prior to joining Adaptly, Mr. Page served as Digital Services Director for MediaCom where he developed the agency’s digital product offering and led the digital strategy for key clients. In all, he has over 12 years digital experience working with many prestigious brands in product development, media planning and ad tech.
Mr. Eaton joins Adaptly from Radium One where he played a leading role in developing the UK business by growing the publisher, brand and sports portfolio. He too brings a wide and varied knowledge of the advertising landscape having progressed his career in television and mobile at ITV, by growing revenues across sponsorship and display at The Football League and most recently, delivering cross-platform programmatic solutions to major brands.
Adaptly (www.adaptly.com) is a media technology company which enables successful advertising on autonomous marketing platforms like Facebook, Twitter, Pinterest and Kik. It combines the most essential set of software and services to support marketers and agencies of any size. The company’s clients include PepsiCo, MasterCard, Fox, Dominos, AMC Networks, The Weinstein Company, and hundreds more. Adaptly’s solution can be deployed in any market, and integrates with numerous media inventory sources, which provides advertising partners with a seamless international multi-platform solution. Founded in 2010, Adaptly is headquartered in New York City with offices in Chicago, San Francisco, Los Angeles, Boston and London. The company was selected as a Top 10 Startup by Time Inc. and was also named one of the Top 100 Startups in Manhattan.