Seth Meyers & Ira Glass to Headline 2015 IAB MIXX Conference

Meyers to Discuss the Power of Digital Video in Fireside Chat with Hulu CEO Mike Hopkins and IAB President & CEO Randall Rothenberg

Glass to Offer Expert Forecast on the Future of Podcasting in On-Stage Interview

NEW YORK – Seth Meyers, host of “Late Night with Seth Meyers” on NBC, and co-creator, writer, star, and executive producer of “Documentary Now!” on IFC, and co-creator, writer, star, and executive producer of “The Awesomes” on Hulu, will step out from behind his late-night desk and animated superhero/villain personas to take the stage at the IAB MIXX Conference for a fireside chat with Hulu CEO Mike Hopkins, moderated by IAB President and CEO Randall Rothenberg, on Tuesday, September 29, the Interactive Advertising Bureau (IAB) announced today. In line with the theme of this year’s conference, “Are You (User) Experienced? – The Emergence of a Mind-Blowing, Consumer-Centric Digital World,” Meyers, Hopkins, and Rothenberg will explore the expanding role of streaming and digital platforms as content creators seek innovative ways to distribute their stories to growing audiences.

“Building brilliant and beautiful user experiences that people love is absolutely vital for reaching consumers – capturing their attention and ultimately winning their loyalty”

Ira Glass, renowned public radio personality, producer, and host of “This American Life,” will spotlight digital audio on Tuesday, September 29, in an interview conducted by Randall Rothenberg. During the conversation, Glass will offer behind-the-scenes insights into “Serial,” a podcast series spin-off of “This American Life,” that captivated U.S. audiences and generated buzz for the entire podcasting medium. In addition, he will provide his opinion on what’s next in the world of podcasting and talk about how marketers can get involved in this compelling digital audio arena.

Joining Meyers, Glass, and Hopkins at this year’s conference will be some of the industry’s biggest names and boldest leaders who will showcase the diverse range of digital media and marketing offerings that connect with the hearts and minds of today’s consumers. Top speakers include:

  • Dana Anderson, Senior Vice President and Chief Marketing Officer, Mondelēz International
  • Laura Desmond, Global Chief Executive Officer, Starcom Mediavest Group
  • Daniel Ek, Co-founder and Chief Executive Officer, Spotify
  • Andy Markowitz, General Manager, Performance Marketing Labs, General Electric
  • Matt Murphy, Partner/Group Creative Director, 72andSunny
  • Michael Roth, Chairman and Chief Executive Officer, Interpublic Group
  • Ben Silbermann, Co-founder and Chief Executive Officer, Pinterest
  • Meredith Verdone, Senior Vice President Enterprise, Consumer and Global Wealth & Investment Management Marketing Executive, Bank of America
  • Susan Wojcicki, Chief Executive Officer, YouTube
  • Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBCUniversal

“Building brilliant and beautiful user experiences that people love is absolutely vital for reaching consumers – capturing their attention and ultimately winning their loyalty,” said Rothenberg. “This superlative roster of speakers at this year’s IAB MIXX Conference will examine the full spectrum of creativity and sophistication that artists, writers, and producers are bringing to digital platforms, appealing to consumers and marketers alike.”

The two-day IAB MIXX Conference is the preeminent digital marketing event of Advertising Week in New York City, and takes place this year on Monday, September 28, and Tuesday, September 29, at the Crowne Plaza Times Square. To learn more about the event, please visit: http://www.iab.net/MIXX.

About the IAB

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.

via BusinessWire