Two leaders partner to provide a trusted programmatic marketplace
NEW YORK – DoubleVerify, the recognized leader in digital performance solutions, announced the joint launch of the AppNexus Spend Protection program, creating a trusted marketplace by safeguarding programmatic media placements and automating make goods for buyers and sellers. DV will provide third party media authentication for the AppNexus Spend Protection program, which has been in market trial and is now available to all DoubleVerify clients.
Buyers using AppNexus Spend Protection will not be charged for ad impressions that fail to meet AppNexus Spend Protection quality criteria, as authenticated by DoubleVerify. DV will invalidate any transaction that is determined to be non-human bot fraud, invalid traffic, pornographic content or on misrepresented domains. Any make goods for media buyers will be automatically completed with the media seller through the DoubleVerify and AppNexus program.
DoubleVerify clients currently in trial with AppNexus Spend Protection include Adtegrity, Choicestream, Magnetic, and Varick Media Management, with strong results.
“We congratulate AppNexus and DoubleVerify for helping to promote a trusted marketplace and tackle the pain points in programmatic media. AppNexus and DoubleVerify are making it easier for Varick Media to execute at scale and continue to deliver the highest quality of media available.”- Albert Klyachko, Vice President, Data Analytics & Trading, Varick Media Management.
“Collective is excited to test the impact of fraud detection through DoubleVerify. As we continually seek ways to make quality inventory available to our clients, our participation in beta programs like this help us find ever better ways to give Collective’s clients trust and transparency in the products and services we provide. We’re excited to see the results.” – Frederick Stallings, VP, Strategic Partnerships at Collective.
“We are very pleased to work with DoubleVerify as our verification partner for the AppNexus Spend Protection program. Having the past three years of media buying experience on the AppNexus platform in the rear view mirror, Adtegrity is very bullish on the progress made by AppNexus and DoubleVerify to positively augment our media buying practices in order to benefit our client campaigns. We look forward to continuing to scale our DoubleVerify/AppNexus Spend Protection buying as more supply is brought online in the near future.” – Michael Struyk, COO of Adtegrity.
DV with AppNexus Spend Protection complements the suite of DoubleVerify pre-bid impression quality solutions that enable advertisers to authenticate the quality of an ad impression before a bid is placed and to be delivered in a viewable, brand-safe, contextually relevant and fraud-free environment. DV Pre-Bid IQ is an integral feature of the DV Impression Quality suite of services that evaluate the quality and effectiveness of each impression in a digital ad campaign.
To learn more about AppNexus Spend Protection with DV and DV Pre-Bid IQ, visit doubleverify.com/prebid.
About DoubleVerify
DoubleVerify is the recognized market innovator with the technology and tools that accurately authenticate the quality of digital media and drive ad performance for the world’s largest brands. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry. Learn more at doubleverify.com.
