3Q Digital Expands Leadership Team with Appointment of Vice President of Strategy, Vice President of Creative Services, and Vice President of Analytics
Digital marketing agency bolsters leadership team to support strategic growth
SAN FRANCISCO – 3Q Digital, a leading digital marketing agency, announced the appointment of Mason Garrity as vice president of strategy, Aaron Bart as vice president of creative, and Feliks Malts as vice president of analytics. Mason will drive new growth opportunities for clients, Aaron will oversee creative and media, and Feliks will drive analytical reporting and performance gains across the agency.
“Over the past 8 months, we have been working towards building out an entirely new organization within 3Q Digital that is unique in our space,” 3Q Digital CMO Scott Rayden said. “This new organization focuses on strategy, innovation, and driving growth in ways other performance agencies typically don’t look at. We have always felt the role of the agency going forward is helping our clients solve the complexities that inhibit growth. Data, audiences, technology, devices, and behavioral science are things we have been building around for the past several months, and we are excited to add talent to help us accomplish that mission for our clients.”
Garrity is a seasoned marketing professional who brings strategic growth experience to the team, having previously co-founded New York-based Noosphere Marketing, an online marketing firm, and driven paid search campaigns at Kayak.com. With 3Q Digital since 2012, Mason has a deep understanding of 3Q Digital’s clients and is well-poised to help develop their new growth strategies.
“Our clients are innovators and disruptors in their respective fields, and they are seeking strategies that help them grow beyond the traditional management of media channels,” said Scott Rayden, Chief Marketing and Revenue Officer at 3Q Digital. “Under Mason’s guidance, we will help companies identify new and creative opportunities to scale their businesses.”
VP of Creative Services, Aaron Bart, comes to 3Q after eight years in digital brand advertising. Previously, Aaron was director of creative services at iProspect. With a background in information design, Aaron was an early adopter of A/B and multivariate testing platforms for agencies, and is a trailblazer in developing methodologies for successful creative testing.
“Aaron brings years of award-winning creative optimization and management to 3Q Digital,” said David Rodnitzky, CEO of 3Q Digital. “Creative is a cornerstone of successful media buying, and we’re over-the-moon that we have a superstar, like Aaron, who will be leading our efforts.”
Feliks Malts joins the team as VP of Analytics with more than a decade of analytics experience from client-side organizations like Scholastic and WebMD, to agencies like R/GA, Organic and iCrossing, and vendors like Coremetrics. Most recently, Feliks served as the group director of analytics with R/GA, where he led commerce, personalization, audience development, tag management and automation. Feliks has worked with brands such as McCormick, Godiva, Samsung, L’Oréal, Verizon, TD, Fossil and P&G.
“Correct interpretation and presentation of data is vital to successful online marketing today. Feliks is a world-renowned analytics pro who will enable 3Q Digital to find kernels of efficiency for clients that may drive exponential performance gains,” said David “Alongside the addition of Rob Garner, as our new head of growth, 3Q Digital is positioned to head into 2016 with full force, as we take on new opportunities and continue to help our clients strategically grow and manage their channels beyond traditional media.”
For more information, please visit www.3QDigital.com.
About 3Q Digital
3Q Digital, which was acquired by Harte Hanks in March 2015, is headquartered in Silicon Valley, with offices in San Francisco, San Diego, Chicago, Austin, Oakland, and Burlington, VT. The company has grown clients including SurveyMonkey, Eventbrite, CuriosityStream, Prosper, and SiriusXM; its services include SEM, SEO, paid social, mobile advertising, analytics, video advertising, display advertising, and landing-page optimization as well as strategic consulting.