Revcontent Launches Mobile OS Targeting for Further Optimization and Granularity

SARASOTA, Fla. – Revcontent, the world’s fastest growing content recommendation network, recently added another layer of targeting granularity for their advertisers with another industry-first targeting tool, Revcontent Mobile OS Targeting. Revcontent Mobile OS Targeting allows partners to target and optimize based on mobile device operating system. Advertisers can target by iOS, Android and Windows. The only content recommendation network to offer Mobile OS Targeting, Revcontent’s partners now have another option to further optimize campaigns, maximizing performance and engagement.

Revcontent Launches Mobile OS Targeting for Further Optimization and Granularity

Richard Iwanik-Marques, Vice President of Marketing at Revcontent, said, “As consumers and emerging markets continue to do more and more with mobile devices, advertising budgets follow. We want our clients to have the maximum level of granularity for their targeting and attribution. Revcontent Mobile OS Targeting is designed to do just that. We’ve know for years that user experience and conversion patterns vary greatly by mobile operating system, so now our partners can create campaigns with marketing messages built around this data, creating higher ROI for our partners and a better user experience for consumers.”

Revcontent Mobile OS Targeting is especially beneficial for mobile app developers and marketers, driving different funnels and sales strategies for iOS, Android and Windows mobile devices. Revcontent Mobile OS Targeting allows advertisers target highly-engaged users and buyers on all devices and geo-locations around the globe.

Following closely on Revcontent’s release of patent-pending tools Revcontent Audience Targeting and Revcontent Brand Targeting, Revcontent Mobile OS Targeting is the latest tool for Revcontent’s partners to drive exponential increases in engagement and sales by making data-driven decisions in real time.

Revcontent powers over 150 billion content recommendations a month and is dedicated to serving partner needs by expanding globally and launching innovative technology designed to maximize revenue for their partners. With existing partners constantly entering exclusive content recommendation partnerships, Revcontent proves its dedication to serving partner needs first and foremost.

via BusinessWire