Patents use machine learning processes and real-time feedback to measure video engagement and promote brand safety
New York, NY — Integral Ad Science, the leader in quantifying digital media quality, announced two new patents for improved video measuring and brand safety technology, US patent 9,143,840 and US patent 9,195,990, respectively. Integral now has four patents related to ensuring media quality. These patents demonstrate Integral’s continued innovation and leadership in launching cutting-edge solutions that improve media quality for buyers and sellers. From its beginnings, Integral has focused its investment on developing premier technology that delivers the industry unbiased actionable data resulting in high quality advertising.
The video measurement patent is for the format agnostic grabbing of frames from any video in mobile and desktop formats. It permits actual visual frame analysis of brand safety risk, true in-banner format detection by determining visual ad vs. actual video content and visual frame fingerprinting for all videos. This fingerprinting radically improves efficiency, especially where syndication has pushed a single video onto tens of thousands of domains that look like different impressions based on the URL. The patented indexing process also enables the collection of other video quality metrics like video count per page, player size, player position and true auto-play via detection of frame changes during the page load. These are all key attributes in determining the quality of specific video advertising placements for driving consumer engagement. In total, this patented technology provides the advertising ecosystem with unique and important video quality and engagement analytics not found elsewhere.
The brand safety patent is for the Traffic Viewer technology, which allows a system to automatically render digital advertising content for a user’s review by determining, presenting and providing feedback on scored pages. This patent gives publishers better control over their inventory quality.
“Integral is committed to developing the best tools for our clients,” said David Hahn, senior vice president, product management, Integral Ad Science. “These patents will save our clients time and money, and are the latest entries in Integral Ad Science’s history of innovation and industry leadership.”
About Integral Ad Science
Integral Ad Science is a technology company focused on ensuring safe, quality media environments for online advertisers. Employing the industry’s only media valuation platform, Integral Ad Science evaluates the media environment and establishes a TRAQ Score (TRue Advertising Quality), a first-of-its-kind, quantifiable measure of media quality that ultimately benefits every media buyer, seller, publisher and trading platform. TRAQ Score supports an advertiser’s ability to plan, execute and target their audience in an environment that reflects their brand image and drives ROI, while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers. Integral is headquartered in New York with operations in San Francisco, Chicago, Washington DC, London, Berlin, Sydney, Melbourne, Tokyo, Singapore and Paris. Learn more at www.integralads.com.