Visible Measures Granted Patent for Ad Targeting Based on Video Analytics

New Patent for Novel Audience Segmentation Complements Comprehensive Suite of Analytics and Video Patents

BOSTON – Visible Measures, the leader in content advertising technology, today announced that it has been granted a patent for ad targeting based on video analytics. This latest patent is a strong addition to the six other patents it has retained in its portfolio of analytics and video intellectual property.

Visible Measures granted patent for ad targeting based on video analytics

Visible Measures has been issued patent 9,148,706 for the “Identification of User Segments Based on Video Viewership Activity and Analysis.” The patent was granted for the company’s work inventing new ways to conduct audience segmentation and targeting based on video analytics techniques.

Specifically, the patent has been granted for the techniques developed to facilitate online audience targeting based on brand and product interest/enthusiasm as determined by a measurement metric that is a function of one or more (and preferably all) of the following: recency data, frequency data, intensity data, consumption data, site data, meta data related to given videos, and other demographic data.

“Our new patent is a testament to the truly innovative work our team has done in terms of audience segmentation and the ability to target online video viewers based on brand and product interest,” said Brian Shin, CEO of Visible Measures. “We now have a strong patent portfolio to validate our expertise in the industry and remain dedicated to our customers when it comes to the development of new techniques to help increase video viewership and ROI.”

This patent is a strong addition to the deep patent portfolio that Visible Measures has built that includes application analytics, app monitoring and tracking, video analytics, and behavioral measurement. The other patents that Visible Measures has retained include:

  • “Distributed capture and aggregation of dynamic application usage information” (Patent Number: 7,356,590)
  • “Receiving and processing log files generated by instrumented applications in an Internet-accessible hosted environment” (Patent Number: 8,135,827)
  • “Distributed capture and aggregation of dynamic application usage information” (Patent Number: 8,626,908)
  • “Remote invocation mechanism for logging” (Patent Number: 8,495,204)
  • “Method and system for Internet video and rich media behavioral measurement” (Patent Number: 8,745,647)
  • “Method and system for determining viewing time of an online video” (Patent Number: 7,930,391)

About Visible Measures
Visible Measures, the leading content advertising technology provider, enables brands to better compete for consumer engagement by maximizing their Share of Attention relative to media spend in video content advertising. The company’s platform is fueled by a massive proprietary dataset, as well as patented programmatic technology that combines five trillion data points to reach more than 500 million unique monthly users across 600,000 web and mobile properties. World class advertisers and brands successfully rely on Visible Measures’ video content advertising platform every day to drive unmatched consumer engagement worldwide. Visit us online or follow us on Twitter @visiblemeasures.

True Reach and Visible Measures and the Visible Measures logo are registered marks owned by Visible Measures Corp. Other company and product names may be trademarks or servicemarks of their respective owners.

via BusinessWire