The Trade Desk Appoints Sacha Berlik as Managing Director – EMEA

Berlik Is an Adtech Veteran and Former General Manager at DataXu

LOS ANGELES, CA – The Trade Desk, Inc., a leading demand-side platform in global advertising, today announced the appointment of Sacha Berlik as Managing Director for its service territories in Europe, the Middle East, and Africa (EMEA).

“We are so pleased to have Sacha join our global leadership team as Managing Director of EMEA,” said Rob Perdue, Chief Operating Officer of The Trade Desk. “Sacha has spent his career at the leading-edge of technology and has been a wonderful evangelist for the forward market in Europe. We’re grateful to welcome his enthusiasm, expertise, and entrepreneurial spirit to the company.”

Most recently, Berlik was the General Manager of DataXu’s European operations. Prior, he founded mexad, which grew to six offices across the globe before being acquired by DataXu in 2011. Before mexad, Berlik co-founded the Western-European Operations of Oridian (now Lycos), and ActiveAgent (now goldbachmedia), one of the first pan-European ad networks. He also built the online presence for one of Germany’s largest private televisions stations, SAT1.

“I’m honored to join the dedicated, forward thinkers at The Trade Desk,” said Berlik. “The Trade Desk has shown a commitment to deep roots in European leadership and we intend to continue to take a market-first approach to our relationships here, while working cooperatively with our partners across the globe.”

Berlik holds a B.A. in Business Administration from the Free University of Berlin where he published his thesis, “TV and Internet – Will the Complement be a Competitor?” He is based in Cologne, Germany.

For more information, or to request a demonstration of the platform, please visit

About The Trade Desk, Inc.

Recently named seventh on the Deloitte Technology Fast 500™, ninth in Forbes Magazine’s Top 100 List of America’s Most Promising Companies, and #34 on the Inc. 500, The Trade Desk powers highly sophisticated buyers in advertising technology. Founded by pioneers of real-time bidding, The Trade Desk has become one of the fastest growing demand-side platforms in the industry by offering agencies, aggregators and their advertisers leading-edge technology to manage omnichannel advertising campaigns.

Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe, and Asia.