Adform partners with ADmantX to utilise its advanced cognitive technology and unique machine learning system to improve targeting and personalisation of ad campaignswith the new “Smart Profile Remarketing” solution
ADmantX, the leading provider of semantic based solutions for contextual advertising and audience profiling, and Adform, a global digital media advertising technology company, today announced a partnership to deliver “Smart Profile Remarketing” by ADmantX within Adform’s Full Stack Solution.
The Smart Profile Remarketing product is designed to create highly detailed, actionable 360-degree profiles by acquiring consumer interests and behaviours from content they’re reading and campaign messages interactions (First Party Data). Thanks to exclusive capabilities based on its core patented semantic technology, ADmantX increases the quality of contextual data identifying online interests for each specific ID/reader and through statistical, machine learning and artificial intelligence tools predict and target user behaviours and propensity to click (on specific ads) or propensity to purchase (completion of a more active commercial action).
For the first time, Adform customers will be able to automatically generate the profile of customers who are more likely to engage with their campaigns offer and messages, and directly act in Adform’s platform to target them to boost campaigns results and marketing metrics (Smart Profile Remarketing).
Through this new offer, Adform’s customers will benefit from considerable advantages such as a better customisation of their audience, an optimisation of the online ad campaign through an effective use of their data, while increasing audience engagement. These valuable insights can be used to gain a commercial advantage by improving advertising quality.
Giovanni Strocchi, CEO at ADmantX said, “We are very pleased to strengthen our partnership with Adform and proud to be the first to launch this service within their platform. The flexibility of Adform’s Full Stack Platform made it very easy for us to implement our unique Smart Profile Remarketing solution. Our new offer is a step further in audience targeting to create a far more comprehensive view of consumers interests and buying intentions, while communicating with them and is clear evidence of the powerful combination of our unique semantic contextual data with our advanced profiling learning engine.”
Martin Stockfleth Larsen, CMO at Adform said, “We are very pleased to continue our close partnership with ADmantX through their Smart Profile Remarketing solution. We have been excited by the results that ADmantX have provided during testing, and look forward to seeing our clients benefit from Smart Profile Remarketing.”
Beta customers will be active through the end of September with full service availability within Adform’s platform in October.
ADmantX is a smart data provider that facilitates advanced brand planning and targeting within the digital advertising industry. With its unique ability to understand the true meaning of online content, ADmantX enables publishers and advertisers to match ads to relevant online content at page level. Its data-driven insights optimise the accuracy of ad placements and create detailed consumer profiles so that campaigns can be tailored for maximum impact.
For more information visit www.admantx.com
Adform is the independent and open full stack ad-tech platform that encompasses creativity, data and trading, servicing media agencies, trading desks, brands and publishers globally.
All of our solutions are modular, and easily inter-operate with all major technologies used throughout the digital advertising ecosystem.
Adform was founded in Denmark in 2002 and is among the world’s largest private and independent advertising technology companies. We have over 800 employees globally, with offices in 18 countries throughout Europe, North America, MENA and APAC.