Gregory Gazagne, Criteo EVP EMEA, joins the TVTY board while Pierre Osdoit and Pauline Boisseau strengthen the marketing and sales departments
TVTY, the Moment Marketing company, announces three new appointments to further expand its rapidly growing team of experts.
Joining the TVTY board is Gregory Gazagne who started at Criteo in 2010 and is responsible for actively scaling it to its current size and position as a multi-billion dollar listed company. Gregory has over 15 years’ experience in media advertising and online marketing, and currently manages a team of over 350 people. In his role as a TVTY board member, he will bring his wealth of knowledge and experience to the thriving company.
Another Criteo alumnus, Pierre Osdoit, joins TVTY as Head of Marketing to boost the company’s presence in the industry. Formerly Head of Product Roll Out, he held a critical role in maximising global product revenue from 2012 to 2015.
Pauline Boisseau joins TVTY as Head of Sales in France and brings with her more than ten years’ of working in advertising sales. During her career she has worked for prestigious companies such as Marie-Claire, Bauer and Perform Group.
Gregory Gazagne, TVTY board member, said: “Moment marketing is a big challenge for brands. More and more advertisers want to engage with their audience at the right and specific moments throughout the day. Moment planning is at the core of TVTY’s activity as its leading technology allows marketers to synchronise their online advertising with multiple offline moments such as TV ads and programs, weather changes, pollution, sport events, and pollen. I am excited to be joining a dynamic and innovative team as well as helping the company rapidly grow.”
Eliott Reilhac, TVTY CEO, comments on the appointments, “As industry leaders, it’s essential the best talent in the industry work at TVTY. With our recent funding and these top hires, we’re able to keep driving innovation in moment marketing and help brands reach consumers at the right time.”
The appointments follow the recent announcement that TVTY raised $6.7M (€6M) to fund further expansion of the business. Serena Capital led the round, with TVTY’s previous investors Partech International and 360 Capital Partners also contributing.
TVTY operates a moment marketing platform that lets advertisers instantly launch digital marketing campaigns triggered by offline events such as TV shows or commercials, sports events, and changes in the weather. It is used by both brands and agencies in more than 40 different countries worldwide. Customers include Sony, Intel, Tesco, O2, GSK, Volkswagen and Nationwide.
Moment marketing is undergoing explosive growth. In December 2015, Warc and Deloitte identified moment marketing as one of the top global marketing trends for the forthcoming year and 81% of digital marketing managers say they have launched moment marketing campaigns in the past 12 months.
TVTY has led the market, helping advertisers launch more targeted moment marketing campaigns more quickly at scale and expanding the triggers used to launch campaigns. TVTY’s Universal Trigger lets brands use any public or private data feed to launch hyper-targeted moment marketing campaigns. Triggers can include, for example, real-time flight information, stock levels, box-office sales or public transport delays and can be as granular as desired.
About TVTY (www.tvty.tv)
TVTY is an award-winning moment marketing company. TVTY enables advertisers and agencies to sync their digital campaigns in real-time with offline events such as TV shows, commercials, weather/weather forecasts, sporting events, financial triggers, and more. TVTY’s powerful combination of industry-leading moment marketing technology, strategic consulting, analytical insights and media buying expertise helps brands ensure their marketing is more relevant and engaging for consumers, cutting advertising wastage and leading to better returns from campaigns.
This disruptive new technology is being adopted by brands such as Sony, Intel, Tesco, O2, GSK, Volkswagen and Nationwide to name just a few. TVTY has 60 employees across three offices in London, New York and Paris and operates in more than 40 different countries worldwide.