World’s first digital marketing platform with built-in fraud detection ensures greater marketing certainty
Sydney, AUSTRALIA — Impact Radius, a pioneer in global digital marketing and affiliate solutions, announced its expansion into Asia Pacific with the opening of an office in Sydney and the appointment of Daniel Karlsson as Managing Director.
Impact Radius’ digital marketing platform enables significant improvement in return on advertising spend for brands and agencies, providing the next generation performance marketing solution. With a single trusted view of the customer journey across all devices and channels, granular reporting, dynamic APIs and industry leading contracting functionality, Impact Radius’ clients gain a competitive edge over their industry peers.
The platform is the first marketing system in the world with built-in advertising fraud detection, powered by Impact Radius’ acquisition of Forensiq in June this year. Until now, no company has combined algorithmic attribution of consumer journey touch points with cutting-edge ad fraud detection to reveal insights that are not polluted by fraudulent data.
Karlsson, who has more than 15 years’ experience in sales and management, will lead Impact Radius’ APAC operation. He launched Socialbakers in Australia and New Zealand and has held senior roles at Experian Hitwise, Arkadin and media businesses. He has extensive knowledge in global start-ups and his SaaS background includes marketing analytics, social media and collaboration solutions.
“Asia Pacific is a vital region for us to fuel the next phase of our expansion,” Karlsson said. “It will allow us to better support our growing global client base including Lenovo, Airbnb, Getty Images, McAfee and expand our footprint with local advertisers and agencies who are demanding greater return on investment of their marketing spend.”
“We see significant growth opportunities for our suite of products in the region,” said Per Pettersen, Impact Radius CEO. “Asia-Pacific is projected to bypass North America this year to become the world’s largest digital advertising market.”
In June this year, Impact Radius secured $30 million in funding, which is being used to fund its global expansion program and to support continued investment in innovation.
Headquartered in Santa Barbara, Impact Radius now has offices in Sydney, London, Cape Town, San Francisco, Columbus and New York City. Impact Radius is currently recruiting for a number of roles in Australia to expand its APAC footprint and service operations in the region.
About Impact Radius
Impact Radius enables digital brands and agencies to maximize their return on ad spend. The company’s SaaS marketing platform provides a single trusted view into the consumer journey from ad impression through acquisition — across all devices and channels. Through the automation of critical marketing workflows and real-time delivery of actionable insights, the platform drives revenue for global companies such as Lenovo, Ticketmaster, Tommy Hilfiger, Getty Images, Shutterstock and Advance Auto Parts. The company has 275+ employees across eight offices worldwide.