Sabio Mobile Makes Two Key Executive Hires; Ramps up New York Presence and Solidifies Creative Team

The smarter mobile ad platform appoints Andrew Polsky as SVP, East Coast Sales & Total Market Strategy and Jean Yap-McNamara as Creative Director

Santa Monica, Calif.: Sabio Mobile, the smarter mobile advertising platform, announced two key hires that will help the company ramp up its presence in New York to better serve clients on the East Coast as well as solidify its creative offerings. These hires will help support Sabio Mobile’s rapid growth as a leading mobile advertising platform for brands and agencies.

Sabio Mobile announced the appointment of Andrew Polsky as Senior Vice President of East Coast Sales & Total Market Strategy, and Jean Yap-McNamara as Creative Director. Both executives will support Sabio’s mission to help today’s brands and agencies identify their target consumers based on the apps they have on their device as well as their location, through unique App Science® and Geo-Story technology.

“As Sabio Mobile continues to experience rapid growth by being a key mobile advertising partner for today’s brands and agencies, we felt it was important to expand our capabilities in sales along with adding to our award winning creative team,” said Aziz Rahim, CEO, Sabio Mobile. “With Andrew’s depth of experience in total market strategy and Jean-Yap’s creative leadership in the digital and ad mobile space we are excited to further grow our reach.”

As the SVP of Sales, East, Polsky will hold a key leadership position in expanding Sabio’s client base on the East Coast through Sabio’s App Science capabilities. Polsky comes to Sabio from Adsmovil where he oversaw brand partnerships and revenue growth for the mobile ad network, including direct and programmatic business lines reaching 28 million U.S. Hispanics. Prior to that, Polsky was SVP Sales East at Pulpo Media. He built out and led the digital division at Spanish Broadcasting System (SBS) as VP of Digital Media. He has held digital management roles at CBS, The Miami Herald and CNET. Polsky will be based in Sabio’s New York office.

As Creative Director, Yap-McNamara will lead Sabio’s fast-growing award-winning creative team in delivering impactful mobile experiences to the iconic brands Sabio currently works with. A digital advertising veteran of 14 years, Yap-McNamara comes to Sabio from AdColony/Opera Mediaworks where she played a key leadership role responsible for creating mobile experiences working across a diverse range of renowned brands. She joined AdColony/Opera Mediaworks through the acquisition of Mobile Theory, where she was a Sr. Interactive Mobile Designer. McNamara started her career at digital interactive agency Schematic where she worked on clients such as Warner Bros. Pictures and Sony Pictures, and later at Ignited where she was responsible for digital advertising on accounts like Universal Pictures. Yap-McNamara will be based in Sabio’s headquarters in Santa Monica, California.

About Sabio Mobile:

Sabio Mobile is a smarter technology-driven mobile ad platform with unique App Science® and Geo-Story technology. App Science®, which includes “You are what you app” profiling, allows brands to identify their target consumers based on the apps they have on their device and Geo-Story further identifies consumers based on the locations they’ve frequently visited. Through their cutting-edge technology, Sabio Mobile provides smarter mobile advertising solutions for major brands, agencies, and is a bi-partisan solution for political and advocacy campaigns. The company offers comprehensive targeting, creative and programmatic advertising solutions. For more visit Follow us on Twitter @sabiomobile.