Goodway Group Appoints Jay Friedman as President

Current President and Third-Generation Family Owner David Wolk to Assume New Role as CEO

PHILADELPHIA – Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, announced the appointment of Jay Friedman as President, effective immediately. Friedman previously held the role of COO. David Wolk, formerly President of Goodway Group, will move into the role of CEO.

Since joining in 2006, Friedman has helped transform Goodway Group into a fast-growing digital media company and led it to become one of the largest independent players in the programmatic advertising industry. Most recently, Friedman played an integral part in rolling out the RealValue™ Advertising Platform, which uses predictive intelligence to drive campaign performance and deliver advanced analytics. A graduate of the University of Wisconsin, Jay is a nationally recognized and accomplished digital media expert, speaker, author and writer who regularly speaks at top industry conferences and writes for leading industry websites. He is the lead author of Goodway’s signature publication “30 Days to Digital.”

As President of Goodway Group, Friedman will focus on enhancing the company’s already strong platform and client base, with a continuous emphasis on operational excellence. With more than 10 years of senior leadership experience at Goodway Group, Friedman has led a diverse and growing remote workforce team while strategizing platform developments and leading product enhancements to ensure advertisers get the most value from their spend.

“Jay is a proven leader and strategist. Goodway Group is a family owned operation, and Jay has quickly become an integral part of our company’s family,” said Wolk. “With Jay’s help, Goodway Group has developed into a leading partner for advertisers looking to drive performance and value. We were able to transform from a direct marketing company focused on print to a cutting-edge digital media company.”

As CEO, Wolk will continue to guide Goodway forward, working closely with Friedman and the company’s leadership team. He will continue to focus on building a thriving company culture while also maintaining strong existing customer relationships and cultivating new business.

“Goodway Group has undergone an incredible transformation and our success is a direct result of our strong leadership team and the Wolk family’s commitment to our team and our clients,” said Friedman. “I am honored to take on the role of President and will continue to collaborate with the entire Goodway Group team.”

About Goodway Group:
Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients’ needs – and no one else’s. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media.  Through the combination of employing the smartest technology and the most experienced people in the industry, Goodway delivers authentic results. Find Goodway Group online at

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