New West Coast Marketplace to Feature Digitas, Ellen Digital Network, Gallery Media Group (PureWow, ONE37pm), Jukin Media, LiveXLive Media, Inc., Los Angeles Times, Meredith Corporation, The New York Times, Snap Inc., SoulPancake, Unity Technologies, Viacom Digital Studios, VICE & FameBit By YouTube
NEW YORK — The Interactive Advertising Bureau (IAB) today announced the initial line-up of content creators that will take centerstage at the first-ever Digital Content NewFronts West, a two-day marketplace to be held at NeueHouse Hollywood in Los Angeles, California on October 9-10. The event will introduce brands and media buyers to the latest in original digital video programming and showcase advertising opportunities across emerging media, including podcasts and virtual reality. In keeping with the NewFronts West inaugural theme—“Hello, LA: Where Ideas Meet Content”—the marketplace will have a laser focus on content creation and big ideas, as brands continue to push for more creative solutions and increase their commitment to digital content as a key component of their marketing mix.
“Original digital video content has increasingly become a critical part of brands’ marketing mix”
Presenters will include Digitas, Ellen Digital Network, Gallery Media Group (PureWow, ONE37pm), Jukin Media, LiveXLive Media, Inc., Los Angeles Times, Meredith Corporation, The New York Times, Snap Inc., SoulPancake, Unity Technologies, Viacom Digital Studios, VICE, and FameBit By YouTube.
“Hollywood has a successful history in captivating audiences all over the world, and the NewFronts West line-up of big name media companies, digital native pioneers, and technology partners is sure to continue that long tradition,” said Anna Bager, Executive Vice President, Industry Initiatives, IAB. “Brands can expect to see the type of inventive digital programming that can help them forge meaningful, direct connections with consumers. In addition, this new Los Angeles event marks a return to the roots of NewFronts, with a focus on elevating and supporting up and coming independent content creators across the digital video, digital audio, and VR landscapes. Furthermore, the event will celebrate the West Coast creator community and its central role in helping shape the digital video ecosystem since its inception.”
“Original digital video content has increasingly become a critical part of brands’ marketing mix,” said Sean King, Senior Vice President, Veritone One. “If the New York NewFronts are any indication, the new Los Angeles event is sure to introduce us to new content creators and ideas that can fuel our clients’ advertising strategy throughout the year and beyond.”
“There is a real opportunity to raise the profile of original digital video and emerging content creation for advertisers in Los Angeles,” said Emma Witkowski, Digital Investment Lead, West Coast, Mindshare. “Bringing the West Coast audience together for first looks at digital video content, along with emerging media, is good for both publishers and marketers.”
Insights sessions sponsors, each of which will share research during the event, include BBC News, Spectrum Reach, true[X], and Zefr.
For more information, please visit www.iab.com/newfronts-west.
About the Digital Content NewFronts
The Digital Content NewFronts is an annual series of events founded by AOL, Digitas, Google/YouTube, Hulu, Microsoft, and Yahoo in 2012. It is committed to the creation of valuable partnerships between brands and native digital content. Our mission is to shape the NewFronts into a new and practical marketplace for connecting the wealth of digital content and content creators to brands and their media and marketing agencies.
About IAB
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, it develops technical standards and best practices. IAB and the IAB Education Foundation are committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a San Francisco office.
