Survey of over 11,290 mobile consumers reveals that 70 percent want more subscription products or services SAN FRANCISCO — Mobile consumers love the convenience of the direct-to-consumer model, and they’re hungry for more. That’s according to new research from Tapjoy (www.tapjoy.com), a leading mobile advertising and app monetization company, revealing that nearly two-thirds (64 percent) … Continue reading A Majority of Mobile Consumers Prefer to Shop Through Direct-to-Consumer Brands Rather Than Third-Party Retailers, According to New Tapjoy Study