Admix, the non-intrusive advertising platform for developers of video games, VR and AR, announced that it has secured the appointment of Natasha Whitfield-Niven as VP Revenue.
A leading light in adtech and with vast experience of developing commercial relationships across the industry, Natasha was formerly Director of Publisher Development (EMEA) at LA based online advertising technology firm, The Rubicon Project.
Natasha cemented her career at Collective where she managed all strategic supply relationships, moving to Captify to build their global Media Partnerships team. She also completed stints at iProspect, managing partnerships and affiliates for Wal-Mart’s Asda, and AWIN, the global affiliate network.
Natasha’s remit at Admix will see her nurturing relationships with the business’ advertising clients which include some of the world’s largest global technology & entertainment brands – Uber, Amazon, Warner Bros., Facebook and Salesforce. Natasha is also charged with developing the Admix client base and forging future growth & revenue streams globally.
Joe Bachle-Morris, Co-founder at Admix comments:
“Admix has grown exponentially since Sam Huber and I founded the business and it’s a hugely significant milestone for us to attract the level of talent embodied by Natasha. We are massively excited to have her onboard and look forward to working alongside her in building Admix’s relationship with advertisers and our future as the leading non-intrusive advertising platform for gaming, AR & VR developers.”
Admix launched publicly in November 2018 by revealing the first ever advertising campaign in VR with National Geographic and Oath (now Verizon). It has since expanded to traditional games, and less than 18 months later, the company is working with over 200 game developers, including leading casual titles.
Admix is doubling its inventory size every 2 months, which attracts over 500 advertisers monthly, including Fortune 500 brands like Amazon, Spotify, Uber and Universal.