Flexibility and Advanced Capabilities of Digital Analytix Named As Primary Reasons for Selection
London, UK – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced that the BBC chose comScore Digital Analytix as its preferred web analytics provider. Following an in-depth review of a long list of potential providers, the tender has been awarded to comScore Digital Analytix for its flexibility and ease of implementation.
comScore was chosen as they fulfilled all requirements specified in the tender, including the need for a solution that was flexible and highly scalable. With content on multiple platforms it was important that it could be treated as one site or multiple sites, depending on the business needs at that moment in time. It was also specified that it is important to enrich the data post collection and with Digital Analytix it is possible to add or change variables or labels in the future and essentially go back in time. As the comScore approach is to work on raw, unaggregated data this meant there is full flexibility and no blind spots. The advantage of this approach is the possibility to do any amends without contacting the dedicated comScore account manager and without any cost implications. Furthermore it has been recognized that while migrating to a new web analytics solution can be a large and laborious undertaking, progress has been made through effective collaboration, resulting in a relatively fast implementation for a project of this size. comScore has also delivered metrics and reports that provide valuable insight to the BBC’s business. For the wide and diverse range of content and platforms, a flexible web analytics solution was needed. In comScore a flexible and very supportive partner was found and comScore even developed a new feature called Virtual Sites to meet the specific business needs.
Virtual Sites Feature Allows Dynamic View of Content
A new and growing need in the web analytics space is a solution for ‘Virtual Sites’. A virtual site is not one that technically exists, but is rather one that clients create with elements from various locations of a larger online content, this could include web, mobile, connected devices and social commerce. The ability to parse and combine site elements is crucial for publishers to measure the entire audience of a television program, for example, where content may be spread over several website locations and platforms.
The foundation of the new Virtual Sites feature is comScore’s underlying Digital Analytix Atomix technology, which allows access to unaggregated data sets that can be manipulated from their raw form to address any business question. This gives analysts the ability to run reports and create new user segments on the fly to deliver the insights they need. Virtual Sites will enhance publishers’ ability to tie higher level marketing strategies to actual conversion, providing a truly unified view of digital consumer behaviour. The Virtual Sites feature was developed by comScore especially for the BBC, but is now available to all comScore Digital Analytix clients.
“comScore is continually looking to improve its products based on clients’ needs. Accordingly, we strive to offer the most technologically advanced and flexible web analytics solution on the market. Our underlying Atomix technology is a true game changer for web analysts and is the foundation for many new features to come,” said Wolf Allisat, EVP and GM International of comScore. “Web analytics requires a significant investment and we want to ensure that our clients have actionable insight and all the tools they need to measure their audience today and in the future.”
Continued Innovation for Digital Analytix
Innovations developed are part of a larger effort by comScore to provide forward-looking web analytics solutions to the market. Developments such as integrated multivariate testing, video measurement, connected device measurement, application (app) measurement for iOS, Android and RIM, are crucial for our clients to achieve their business objectives, and therefore are core to the platform.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. Through recent acquisitions, including web analytics provider Nedstat, comScore has grown from a leading digital market research company into a digital business analytics provider, offering services such as web analytics, advertising effectiveness measurement, digital copy testing and mobile network quality analysis. For more information, please visit www.comscore.com/companyinfo.
