C3 Metrics Receives MRC Accreditation for Display Ad Viewability Measurement
PORTSMOUTH, N.H. -- C3 Metrics announced that the Media Rating Council (MRC) has granted it accreditation for measurement of Desktop and Mobile Web Display...
New Consumer Perceptions Study Shows a Ripple Effect for Ads
IAS study finds 84% of Canadian consumers want to see ads placed next to high-quality content
TORONTO -- Integral Ad Science (IAS), the global market...
Backlite Media Partners With Admobilize to Offer Clients Measurable Insight Into Cinema Advertising at...
Dubai, UAE – BackLite Media, the MENA region’s premier out-of-home (OOH) advertising company and AdMobilize, the world’s number one audience intelligence company powering digital-out-of-home...
Kantar and Comscore Partnership With Auditel Italy Extended Until End of 2023
ITALY – Kantar and Comscore have announced the renewal of their partnership with Auditel in Italy until December 31st 2023. The collaboration with Auditel, the independent...
White Ops Receives Investment from Goldman Sachs Merchant Banking Division and ClearSky Security to...
Investment will further accelerate White Ops' growth and expansion in new markets
NEW YORK -- White Ops ("White Ops" or the "Company"), the global leader in...
Retargeting Fuels 35% of App Marketing Conversions According to New Report by AppsFlyer
Retargeting gains traction between 2019 and 2020 with 10% increase in adoption rates as a third of apps with allocated marketing spend include it...
Meetrics Forms Partnership With InMobi to Advance Quality and Transparency in Mobile Marketing
Berlin - We are proud to announce our new partnership with InMobi to increase the open measurement capabilities of media buyers and publishers alike.
This partnership...
Kantar Recognised with 5x Gold and 3x Silver Awards at AMEC Grand Prix 2020
Awards haul makes Kantar the leading specialist Media Measurement & Evaluation Company at AMEC 2020
London: Kantar, the world’s leading data, insights and consulting company...
Unruly Expands Brand Protection Suite For Advertisers Through Global DoubleVerify Partnership
LONDON -- Video ad tech company Unruly announced it has expanded its brand protection solution through a global partnership with DoubleVerify, a leading software platform for digital media measurement, data...
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