Ad and Media Verification

Convertro (www.convertro.com), which measures ad campaign effectiveness using cross-attribution of offline and online channels, today announced that it has launched the advertising industry's firstattribution solution that encompasses paid, owned and earned media and assesses the role each plays in driving sales. While fragmented analytics platforms that measure the impact of single forms of media exist today, this is the first end-to-end attribution tool that enables brands, retailers and publishers to compare and contrast how each performs against its marketing goals.

Certification recognizes DoubleVerify as a leading protector of brands online New York – DoubleVerify, the worldwide leader in online media measurement, campaign effectiveness and insights,...

Bing Ads will work alongside Google, Facebook, and Twitter to protect users from bad ads CAMBRIDGE, Mass. - The Ads Integrity Alliance announced that Microsoft’s Bing...

MediaMind, a division of DG (NASDAQ:DGIT), and the leading independent provider of integrated digital advertising solutions, announced today its successful technological integration with ADagoo, a web-page level, cookie-free visualization and verification platform. MediaMind customers now benefit from better planning and buying, superior trading and versioning, and increased ROI per impression. As ADagoo is fully integrated with the MediaMind platform, users experience a seamless verification workflow that leads to improved efficiencies.

DoubleVerify, the pioneer and worldwide leader in online media verification and real-time decisioning, today published its 2H 2011 Trust Index. The report highlights the positive impact that verification has had on the ad-serving industry in increasing accountability, transparency and insertion order compliance. It shows how campaign compliance is further strengthened when combined with blocking and remediation.