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Convertro Releases Industry-First Attribution Solution to Encompass Paid, Owned and Earned Media

Convertro (www.convertro.com), which measures ad campaign effectiveness using cross-attribution of offline and online channels, today announced that it has launched the advertising industry's firstattribution solution that encompasses paid, owned and earned media and assesses the role each plays in driving sales. While fragmented analytics platforms that measure the impact of single forms of media exist today, this is the first end-to-end attribution tool that enables brands, retailers and publishers to compare and contrast how each performs against its marketing goals.

DoubleVerify Receives ABC Certification for BrandShield

Certification recognizes DoubleVerify as a leading protector of brands online New York – DoubleVerify, the worldwide leader in online media measurement, campaign effectiveness and insights,...

Microsoft’s Bing Ads Joins the Ads Integrity Alliance

Bing Ads will work alongside Google, Facebook, and Twitter to protect users from bad ads CAMBRIDGE, Mass. - The Ads Integrity Alliance announced that Microsoft’s Bing...

MediaMind Announces Full Integration with ADagoo Campaign Visualization & Verification Technology

MediaMind, a division of DG (NASDAQ:DGIT), and the leading independent provider of integrated digital advertising solutions, announced today its successful technological integration with ADagoo, a web-page level, cookie-free visualization and verification platform. MediaMind customers now benefit from better planning and buying, superior trading and versioning, and increased ROI per impression. As ADagoo is fully integrated with the MediaMind platform, users experience a seamless verification workflow that leads to improved efficiencies.

Ad-Juster Teams with Adometry to Help Online Publishers Improve Advertising Performance

Integration with Adometry TagScan™ Gives Ad-Juster Publisher Partners Automated Tag and Page Testing to Reduce Display Ad Delivery Discrepancies and Secure Data San Diego, CA...

DoubleVerify Report Shines Spotlight on Compliance in Online Advertising and Identifies Areas of Improvement

DoubleVerify, the pioneer and worldwide leader in online media verification and real-time decisioning, today published its 2H 2011 Trust Index. The report highlights the positive impact that verification has had on the ad-serving industry in increasing accountability, transparency and insertion order compliance. It shows how campaign compliance is further strengthened when combined with blocking and remediation.

Adometry Malware Lab Identifies New Online Ad Hijacking Scheme

Sophisticated Attacks Target Video, Display, and Search Campaigns to Commit Fraud AUSTIN, Texas - Adometry, Inc. (formerly Click Forensics) announced that the Adometry Malware Lab...

Tremor Media Introduces Acudeo Plug-in for the Open Source Media Framework for Adobe Flash...

Tremor Media's Ad Monetization Technology Acudeo Built into Media Player Architecture NEW YORK - Tremor Media (www.tremormedia.com), the leading video monetization and advertising company, announced...

Greater Austin Business Awards Honors Click Forensics as Most Innovative Small Company in 2010

Austin Chamber of Commerce Competition Recognizes Click Forensics for its Leadership in Helping to Improve Online Advertising AUSTIN, Texas - Click Forensics®, Inc., a leading...

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