Click Fraud Rate Rises Slightly in Q2 2010 to 18.6 Percent
AUSTIN, Texas - Click Forensics, Inc. released advertising audience quality figures for the second quarter 2010 from the industry’s leading independent online advertising data...
Fivia and Ad-Juster Sign Partnership Agreement
Ad-Juster, Inc. and Fivia SA, have signed a partnership agreement allowing Fivia clients to use Ad-Juster’s third party delivery data collection service to automatically...
Trueffect Continues Strong Growth and Announces New Corporate Headquarters
Westminster, CO - Trueffect , the leading First-Party Targeting and Media Measurement Platform for large performance advertisers, today announced new corporate headquarters which will...
iQ media Releases cliQ Version 4.0
New Discovery Tools Raise the Bar for Leveraging Broadcast Media in Business Intelligence and Content Marketing
DOYLESTOWN, Pa. - iQ media, the media intelligence platform technology...
AudienceScience Partners with DoubleVerify to Ensure Brand-Safe, Privacy Compliant Ads
New York – DoubleVerify, the pioneer and worldwide leader in online media verification and compliance, and AudienceScience, the largest audience aggregator in the world...
LiveRail Integrates DoubleVerify for Greater Control of Video Ad Environments
LiveRail, the first real-time video ad technology platform for publishers, networks and agencies, announced that DoubleVerify’s ad verification technology is now available to the over 200 publishers, networks and agencies that use LiveRail’s video infrastructure technology, ensuring zero wasted impressions for LiveRail customers.
IAB Launches First and Only Quality Assurance Certification for Ad Networks & Exchanges
Program Gives Advertisers Confidence Certified Ad Networks & Exchanges Provide Safe Environments for Brands
First 17 Companies Receive Compliance Seal
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NEW YORK - To...
DoubleVerify Powers Brand Safety Targeting at Scale for Advertisers in Real-Time Bidding Environments
DoubleVerify, the pioneer and worldwide leader in online media verification and real-timedecisioning, today announced the availability of its brand-safety targeting and advertiser brand profiles for real-time bidding (RTB) exchange environments. The company’s technology brings more transparency and accountability for RTB impressions, providing ad buyers with increased protection and improvedtargeting in ad exchanges. CPX and Dedicated Media are the first to benefit from this differentiator through AppNexus, the world leader in real-time advertising technology.
LiveRail Expands Growth in Europe
Digital Advertising Industry Veteran Yoav Arnstein joins to lead EMEA operations and market evolution for sell-side focused programmatic video advertising
LONDON, UK - LiveRail, the...
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