Akamai Leverages mDialog to Power Dynamic Ad Insertion for New Online Video Advertising Services
Using mDialog’s Technology, New Akamai Sola Ad Integration Services Will Enable Cloud-Based Targeted Video Advertising on Linear, Live and On-Demand Content Across Connected Devices
TORONTO...
Xaxis Brings Programmatic Buying to Digital-Out-of-Home with Debut of Xaxis Places
Real Time Platform Allows Advertisers to Link Digital-Out-of-Home Campaigns with Online and Mobile Efforts, Delivering Coordinated Messaging to the Same Audiences
NEW YORK - Xaxis, the...
DG Announces Significant Advancement in Multiscreen Ad Management
Advertisers to benefit from HTML5 and video creation tools
New York, NY - DG (NASDAQ: DGIT), the world’s leading multiscreen ad management company, announced today...
Genesis Media Names Mark Yackanich CEO and Andrew Reis Chairman
Genesis Media (http://www.genesismedia.com/), a video ad solutions company focused on the monetization challenges of tier-1 publishers, has announced today the appointment of Mark Yackanich as its new CEO. Concurrently, the board of directors has appointed interim CEO and Co-Founder Andrew Reis as Chairman of the Board.
Adblade Achieves Highest Recorded Safety Score, Certifying Brand Safe Ad Environments
Scores 192 on Integral Ad Science’s AdSafe Index after Analysis of 6.5 Million Impressions across Thousands of Premium Publishers
NEW YORK - Adblade, the only premium...
Sonobi Attracts Top Talent to Drive Sales
Paul DeBraccio and Dennis Martin Join Sonobi Media to Boost Overall Sales and Manage Increasing Global Demand from Agencies and Publishers
Winter Park, FL. –...
The Trade Desk’s RTB Reach Increases with Addition of Facebook Exchange
The Trade Desk announced that the Facebook® Exchange (FBX) will be available to all of its clients.
Infolinks Consumer Survey Shows Banner Blindness Major Concern
Advertisers and Publishers Take Note: Only 14% of Consumers Remember the Last Ad They Saw; Just 2.8% Thought the Ad Was Relevant
PALO ALTO, CA...
IAB Long Tail Alliance Descends on Nation’s Capital Once Again
Second Annual Capitol Hill “Fly-In” Gives Voice to Critical Role of Ad-Supported Internet for Small Businesses in the U.S. Economy
WASHINGTON, D.C. — For the...
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