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The Trade Desk Integrates with Adobe Real-Time Customer Data Platform

Move Empowers Advertisers to Harness Power of First-Party Data LOS ANGELES -- The Trade Desk, the leading independent demand-side advertising platform (DSP), today announced a...
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Empowering Publishers with Cutting-Edge Solutions: MonetizeMore Acquires Advanced Ads

MonetizeMore's ad optimization arsenal grows with Advanced Ads acquisition, headed for exponential growth and crossing the $100M ARR mark this year.  Vancouver, BC. - MonetizeMore,...

Marin Software and Yahoo Integration Enhances Programmatic Ad Campaign Buying and Optimization

SAN FRANCISCO -- Marin Software announced a new integration with Yahoo to enable enhanced campaign buying and optimization for advertisers. Through the integration, brands...
Ad Tech Daily

Havas Media North America Selects FreeWheel as Preferred Supply-Side Platform Partner for Premium Video

As part of the agreement, FreeWheel will work with Havas Media to scale premium CTV campaigns for U.S. advertisers. The arrangement will help optimize supply...
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Analysis of Netflix Ad-Supported Subscribers Reveals Extremely Limited Reach Compared to Local Broadcast Linear...

NEW YORK -- TVB (www.tvb.org), the trade association of America’s local broadcast television industry, today issued this statement following Netflix’s recent “Basic with Ads”...
Ad Tech Daily

Brightcove Launches Communications Studio, a Video Streaming Solution to Boost Internal Communications Capabilities

Communications and HR professionals can now leverage video streaming technology to increase global engagement with key stakeholders BOSTON -- Brightcove Inc. (NASDAQ: BCOV), the most trusted...
Ad Tech Daily

Smartly.io Digital Advertising Trends 2023 Report: Despite Economic Downturn 60% Of Respondents Plan to...

Majority of respondents plan to increase advertising spend on YouTube (79%) and Instagram (75%) NEW YORK -- Smartly.io, the leading digital advertising platform for creative...

Brightcove and Magnite Announce Strategic Partnership to Boost Ad Monetization for CTV and Online...

Capabilities from Magnite and SpringServe will provide more transparency into available ad supply and help unlock greater revenue opportunities BOSTON -- Brightcove Inc. (NASDAQ: BCOV),...
Ad Tech Daily

Yieldmo Expands Patent Portfolio to More Than 20 After Securing Recent Patent on its...

With a further dozen pending, Yieldmo’s patents cover omnichannel creative format technology and machine-learning driven inventory curation and scoring, and highlights the unique value...

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