Thirteen Months of Server-Side Header Bidding in Production: a Report from the Trenches
After more than a year of running large inventories of display and mobile traffic through our in-house built server side solution, the results are...
Joint Statement From White Ops CEO and Rubicon Project President on Successful Efforts Countering...
LOS ANGELES & NEW YORK - Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, and White Ops,...
SheKnows Media to Host #BlogHer17 in Orlando, June 22-24
Luvvie Ajayi, New York Times Best-Selling Author and Longtime BlogHer Community Member, is the First of Many Keynote Speakers to Be Announced
NEW YORK -...
Adblock Plus Enters Ad Tech with Launch of SSP/Ad Platform
New ad platform turns tables, lets publishers programmatically offer nonintrusive ads
Adblock Plus, the #1 most popular browser extension for blocking annoying online advertisements, running...
The Adhese Gateway: A Proven, Better Alternative to Header Bidding
Header bidding is hot. But are the high expectations justified? With the Adhese Gateway, Belgian company Adhese, which specialises in ad-serving technology, is bringing...
VertaMedia Video SSP Partners With GeoEdge for Safe & High-Quality Video Ads
Partnership with GeoEdge enables VertaMedia to protect publishers and their users from malvertising and low quality ads
New York, NY - VertaMedia, an award-winning,...
Go2mobi Wins Fourth Consecutive Viatec Award for Technology Company of the Year
VICTORIA, BRITISH COLUMBIA - The 2016 Technology Company of the Year Award won by Go2mobi represents the fourth consecutive Viatec win for the fast-growing...
AdRoll’s State of the Industry EMEA Report is Out
70% of EMEA Marketers Say Attribution Is Key to Success Yet Only 14% Have a Handle on It
Adroll, the digital marketing specialists, released their...
Adform Radically Simplifies Header Bidding to Fuel Global Publisher Growth
Adform’s modular approach removes the inefficiencies of waterfalling, entirely eliminates price tiers and eases setup for publishers
London and New York - Adform, the independent and open...
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