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DoubleClick DFP Can Kick Off Integration with Google AdSense Any Time Now

I was poking around in the network settings in DoubleClick DFP earlier and noticed an 'Enable AdSense Integration (beta)' feature available. To my shame,...

Snaggable Ads from PointRoll and Clearspring – How Widget Ads Became Viral

I bet the name doesn't tell you much, SnaggableAds - is it an ad that snags something, is it you who can snag...

Platform-A’s ADTECH Signs Agreement with Gannett for Online Ad Serving

New York, NY − July 14, 2008. AOL today announced that Gannett Co., Inc., has selected ADTECH to be its online ad serving provider....

Online Video Ad Company Jivox Grows and Attracts More Financing

Video advertising seems to be booming these days, with more and more platforms being launched or revamped. Video ad products are diversifying rapidly and...

New Artist-Oriented Video Platform MUZU.TV Launches Today

I've been waiting for quite some time to announce this but MUZU.TV is finally having the official launch for the UK and Irish audience! We'll...

Google – DoubleClick Acquisition Flashback: Remedies Possibly Suggested by Microsoft

Fascinating what a simple Google search can bring to surface: a document that appears to have been developed by a Microsoft employee or consultant,...

Burst Media and the Daily Jolt Launch the Daily Jolt College Ad Network

Burlington, MA-July 17, 2008- Burst Media, a leading provider of advertising representation, services, and technology to independent Web publishers, today announced the launch of...

Online Video Ad Company Jivox Names WatchNBuy.com Advertiser of the Month

San Mateo, California (PRWEB) – July 21, 2008 – Jivox, a self-service online video advertising platform for local businesses, today announced that WatchNBuy.com has...

ValueClick Media Launches Predictive Behavioral Targeting

As expected (see my earlier article), ValueClick has officially announced the launch of their Precision BT suite, providing new opportunities for behavioral targeting. Below...

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