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Cohere Capital Completes Strategic Growth Investment in iPromote, a Leading Digital Advertising Technology Platform

BOSTON -- Cohere Capital, a Boston-based private equity firm focused on investing in leading tech-enabled middle market companies, announced that it has made a...
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InMobi Exchange Integrates with In-App Header Bidding Solutions, Reducing Friction and Optimize Competition for...

Industry-wide header bidding integration enables advertisers and DSPs to have visibility to available ad impressions and place competitive bids for that inventory SAN FRANCISCO, CA...

RTB House Appoints Lukasz Włodarczyk to the Newly Created Position of VP of Programmatic...

Włodarczyk’s to lead all initiatives and activities related to RTB House’s cookieless vision for the future of advertising NEW YORK — TBD — RTB House,...
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MediaGo Joins the IAB Europe Transparency and Consent Framework, Will Offer Native and Display...

SAN FRANCISCO -- MediaGo, an ad platform from Baidu’s Global Business Unit, has become an official vendor of Interactive Advertising Bureau (IAB) Europe’s Transparency...
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RTB House Releases U.S. Marketplaces Advertising and Impact Guide, Champions Brand Success on Digital...

RTB House releases report on American online marketplaces, packed with information to help online sellers and marketplace owners drive more value New York, NY  —...

Taboola Partners With Awin to Assist Publishers in Diversifying Their Traffic Acquisition Strategies

Awin’s publishers will be offered a simple, no obligation and cost effective way to explore acquiring traffic London – Taboola, a global leader in powering...
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A Quarter of Brits Will Have Started Christmas Shopping This Month as Cautious Confidence...

A quarter (25%) of Brits that celebrate Christmas say they will have started thinking about Christmas shopping before the end of August. That’s according...
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RTB House Releases Update to its Deep Learning AI Engine, Delivers a Full-Funnel View...

Identifying a user’s position in the funnel resulted in 3x higher user engagement than previous retargeting efforts NEW YORK — RTB House, a global company...
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Xandr Platform Growth Accelerates in the First Half of 2021

Digital Video spend doubled year-over-year, CTV growth exceeds 200%, in H1 NEW YORK -- Xandr, AT&T’s data-enabled technology platform at the intersection of digital and...

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